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Rocket: Eight Lessons to Secure Infinite Growth
Author Rohan Sajdeh , Rune Jacobsen , Dylan Bolden , Michael J. Silverstein
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Schultz shares how he took his passion for a littl....
Release Date 2015/10 -
Author Michael J. Silverstein , Kate Sayre
Haven't women gotten everything they want? Economic power? Social influence? Business clout?Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented s....
Release Date 2009/09