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Luxury Retail and Digital Management, 2nd Edition
Author Michel Chevalier , Michel Gutsatz
Develop a winning customer experience in the digital worldLuxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address thei....
Release Date 2020/03 -
Luxury Brand Management: A World of Privilege, 2nd Edition
Author Gerald Mazzalovo , Michel Chevalier
The definitive guide to managing a luxury brand, newly revised and updatedWhat defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles,....
Release Date 2012/08