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How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI
Author Nichole Kelly
Your 100% Actionable, Proven Framework for Delivering Rock-Solid Social Media Business Metrics—Painlessly Think social marketing is worth it? Prove it. If your boss hasn’t demanded that yet, he will. Then what? Hand him some jive about “return on conversation”? Thin....
Release Date 2012/10