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India Inside: The Emerging Innovation Challenge to the West
Author Phanish Puranam , Nirmalya Kumar
Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show....
Release Date 2011/11 -
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Author Nirmalya Kumar
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus....
Release Date 2004/05