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Kellogg on Marketing, 3rd Edition

Alexander Chernev, Philip Kotler

Entrepreneurial Marketing

Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

James C. Anderson, Manish Goyal, Andris Zoltners, Philip Kotler, Harvard Busines

Managing Customer Experience and Relationships, 3rd Edition

Philip Kotler, Martha Rogers, Don Peppers

Confronting Capitalism

Philip Kotler

Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler, Milton Kotler

HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

Philip Kotler, Theordore Levitt, Clayton Christensen, Harvard Business Review

Market Your Way to Growth: 8 Ways to Win

Milton Kotler, Philip Kotler

Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Second Edition

Philip Kotler

Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Nancy R. Lee, David Hessekiel, Philip Kotler

Marketing 3.0: From Products to Customers to the Human Spirit

Iwan Setiawan, Hermawan Kartajaya, Philip Kotler

Marketing in the Public Sector: A Roadmap for Improved Performance

Nancy Lee, Philip Kotler

Kellogg on Marketing, 3rd Edition

Author Alexander Chernev , Philip Kotler
Release Date 2023/04
The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt....
Entrepreneurial Marketing

Author Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry
Release Date 2023/03
An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incis....
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Author James C. Anderson , Manish Goyal , Andris Zoltners , Philip Kotler , Harvard Busines
Release Date 2017/05
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and sele....
Managing Customer Experience and Relationships, 3rd Edition

Author Philip Kotler , Martha Rogers , Don Peppers
Release Date 2016/11
Boost profits, margins, and customer loyalty with more effective CRM strategyManaging Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship f....
Confronting Capitalism

Author Philip Kotler
Release Date 2015/04
With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest-growing nations. ....
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Author Philip Kotler , Milton Kotler
Release Date 2014/08
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbaniz....
HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)

Author Philip Kotler , Theordore Levitt , Clayton Christensen , Harvard Business Review
Release Date 2013/04
NEW from the bestselling HBR’s 10 Must Reads series.Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of....
Market Your Way to Growth: 8 Ways to Win

Author Milton Kotler , Philip Kotler
Release Date 2012/12
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic market....
Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Second Edition

Author Philip Kotler
Release Date 2012/12
This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. Th....
Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Author Nancy R. Lee , David Hessekiel , Philip Kotler
Release Date 2012/06
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating....
Marketing 3.0: From Products to Customers to the Human Spirit

Author Iwan Setiawan , Hermawan Kartajaya , Philip Kotler
Release Date 2010/05
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs....
Marketing in the Public Sector: A Roadmap for Improved Performance

Author Nancy Lee , Philip Kotler
Release Date 2006/10
Praise for Marketing in the Public Sector“Professionally, as an academic turned politician, this book–if published a few years earlier–would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change.....

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