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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation
Author Ric Merrifield
It's a totally human condition, a trap that ensnares virtually everyone. Just as when we tie a route to a destination so much so that when someone else takes a different route "why are we going this way?" it usually doesn't matter "how" you get there. This "how" t....
Release Date 2009/03