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The Aesthetic Turn in Management
Author Stella Minahan
Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and ....
Release Date 2017/11 -
Sales Promotion Decision Making
Author Stella Minahan , Steve Ogden-Barnes
Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and cont....
Release Date 2015/01 -
Author Stella Minahan
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book ha....
Release Date 2011/09