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Designing and Developing Analytics-Based Data Products
Author Stephan Kudyba , Thomas H. Davenport
The combination of new analytical capabilities and burgeoning data assets are being used to form value-added “data products.” Such products have powered rapid growth in the value and success of online companies, but the expansion of analytics means the ....
Release Date 2016/10 -
Mastering the Market Intelligence Challenge
Author Teppo Felin , Stephan Kudyba , Thomas H. Davenport , Edward E. Lawler III , Thomas W
Multinational companies have invested heavily in emerging economies — over $3 trillion since 1998, by one estimate. Many of these companies, however, have not adapted their products and operations sufficiently to succeed in these markets, and returns have oft....
Release Date 2016/01