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100 MORE Things Every Designer Needs to Know About People
Author Susan Weinschenk
Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to ....
Release Date 2015/09 -
How to Get People to Do Stuff: Master the art and science of persuasion and motivation
Author Susan Weinschenk
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Ins....
Release Date 2013/03 -
100 Things Every Presenter Needs to Know About People
Author Susan Weinschenk
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people list....
Release Date 2012/05 -
100 Things: Every Designer Needs to Know About People
Author Ph.D. Susan Weinschenk
If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest rese....
Release Date 2011/04 -
Designing Effective Speech Interfaces
Author Dean T. Barker , Susan Weinschenk
Master the critical knowledge you need to design speech-enabled applicationsIt's not just a far-fetched gizmo straight out of a sci-fi movie anymore. Speech interface technology, which allows a user to communicate with computers via voice instead of a keyboard or a....
Release Date 2000/02