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Critical Thinking for Marketers, Volume II
Author David Soorholtz , Terry Grapentine , David Dwight
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. Section I, Think Better, prov....
Release Date 2016/12 -
Critical Thinking for Marketers, Volume I
Author David Soorholtz , Terry Grapentine , David Dwight
All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call “arguments.” An argument is a set of related statements comprising premises and a conclusion. Ideally, premises give an audience....
Release Date 2016/12 -
Applying Scientific Reasoning to the Field of Marketing
Author Terry Grapentine
Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The auth....
Release Date 2012/10