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Author Eric Matisoff , David Karlins
Use Adobe Analytics as a marketer —not a programmer!If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key fea....
Release Date 2019/04 -
Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
Author Shane Closser
Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) pr....
Release Date 2013/07 -
Author Alvin J. Silk
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Busines....
Release Date 2006/10 -
The Official Adobe Print Publishing Guide, Second Edition
Author Brian P. Lawler
THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Secon....
Release Date 2005/10