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Hey Whipple Squeeze This! By Luke Sullivan: The Classic Guide to Creating Great Ads, Fourth Edition
Author Luke Sullivan
The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now....
Release Date 2012/03 -
101 Spy Gadgets for the Evil Genius 2/E, 2nd Edition
Author Kathy McGowan , Brad Graham
CREATE FIENDISHLY FUN SPY TOOLS AND COUNTERMEASURESFully updated throughout, this wickedly inventive guide is packed with a wide variety of stealthy sleuthing contraptions you can build yourself. 101 Spy Gadgets for the Evil Genius, Second Edition also shows you ho....
Release Date 2011/10 -
The Definitive Guide to SQLite, Second Edition
Author Mike Owens , Grant Allen
Outside of the world of enterprise computing, there is one database that enables a huge range of software and hardware to flex relational database capabilities, without the baggage and cost of traditional database management systems. That database is SQLite—an embed....
Release Date 2010/11 -
Author Jay A. Kreibich
Application developers, take note: databases aren't just for the IS group any more. You can build database-backed applications for the desktop, Web, embedded systems, or operating systems without linking to heavy-duty client-server databases such as Oracle and MySQ....
Release Date 2010/08 -
Accidental Genius, 2nd Edition
Author Mark Levy
When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problem....
Release Date 2010/08 -
Author Paul Butcher
Some developers thrash around aimlessly looking for a bug without concrete results. Others have the knack of unerringly zeroing in on the root cause of a bug. Are they geniuses? Just lucky? No, they've learned the secrets of professional debugging. This book will e....
Release Date 2009/11 -
Beginning DB2: From Novice to Professional
Author Grant Allen
IBM's DB2 Express Edition is one of the most capable of the free database platforms available in today's marketplace. In Beginning DB2, author Grant Allen gets you started using DB2 Express Edition for web sites, desktop applications, and more. The author covers t....
Release Date 2008/08 -
Author Arie D. Jones , Ron Plew , Ryan Stephens
In just 24 lessons of one hour or less, you will learn professional techniques to design and build efficient databases and query them to extract useful information. Using a straightforward, step-by-step approach, each lesson builds on the previous one, allowing you ....
Release Date 2008/05 -
Pro T-SQL 2008 Programmer's Guide
Author Michael Coles
Discussing new and existing features, SQL Server designer and administrator Michael Coles takes you on an expert guided tour of Transact-SQL functionality in SQL Server 2008 in his book, Pro T-SQL 2008 Programmer's Guide. Fully functioning examples and downloadable....
Release Date 2008/04 -
Understanding DB2®: Learning Visually with Examples, Second Edition
Author Dwaine R. Snow , Michael Dang , Xiaomei Wang , Raul F. Chong
The Easy, Visual Way to Master IBM® DB2 for Linux®, UNIX®, and Windows®—Fully Updated for Version 9.5IBM DB2 9 and DB2 9.5 provide breakthrough capabilities for providing Information on Demand, implementing Web services and Service Oriented Architecture, and streaml....
Release Date 2007/12 -
DB2® 9 for Linux®, UNIX®, and Windows®: DBA Guide, Reference, and Exam Prep, Sixth Edition
Author Paul C. Zikopoulos , George Baklarz
DB2® 9 builds on the world's number one enterprise database to simplify the delivery of information as a service, accelerate development, and dramatically improve operational efficiency, security, and resiliency.Now, this new edition offers complete, start-to-finis....
Release Date 2007/11 -
Understanding DB2® 9 Security: DB2® Information Management Software
Author Yuk-Kuen Henry Chan , Carmen Ka Man Wong , Kevin Yeung-Kuen See , Rebecca Bond
Understanding DB2 9 Security is the only comprehensive guide to securing DB2 and leveraging the powerful new security features of DB2 9. Direct from a DB2 Security deployment expert and the IBM® DB2 development team, this book gives DBAs and their managers a wealth ....
Release Date 2006/12 -
Inside Microsoft® SQL Server™ 2005
Author Dejan Sarka , Lubor Kollar , Itzik Ben-Gan
A comprehensive, hands-on reference for database developers and administrators, this book focuses on advanced language features of Transact-SQL (T-SQL), the database programming language built into SQL Server. Includes code and table examples.
Release Date 2006/05 -
The Definitive Guide to SQLite
Author Michael Owens
Traditional relational databases and embedded databases both have shortcomings that can leave a developer perplexed. So for many people, the solution resides in an open source embeddable database with an amazingly small footprint (less than 250 kilobytes). SQLite pa....
Release Date 2006/05 -
Inside Microsoft® SQL Server™ 2005: T-SQL Querying
Author Dejan Sarka , Lubor Kollar , Itzik Ben-Gan
This thorough, hands-on reference for database developers and administrators delivers expert guidance on sophisticated uses of Transact-SQL (T-SQL)—one of the most familiar and powerful programming languages for SQL Server. Written by a T-SQL guru, this guide focuse....
Release Date 2006/04 -
Beginning Transact-SQL with SQL Server 2000 and 2005
Author Dan Wood , Paul Turley
Beginning Transact-SQL with SQL Server 2000 and 2005Transact-SQL is a powerful implementation of the ANSI standard SQL database query language. In order to build effective database applications, you must gain a thorough understanding of these features. This book pro....
Release Date 2005/10 -
Understanding DB2®: Learning Visually with Examples
Author Dwaine R. Snow , Sylvia F. Qi , Clara Liu , Raul F. Chong
The Easy, Visual Guide to IBM DB2 V8.2IBM DB2 Universal Database™ V8.2 for Linux®, UNIX®, and Windows® is a flexible, scalable, cost-effective, and easy-to-use enterprise database. Now, one book makes DB2 even easier. Understanding DB2 teaches DB2 V8.2 visually, ste....
Release Date 2005/01 -
Author Paul Yip , Fraser McArthur , Michael Gao , Raul Chong , Drew Bradstock , Clara Liu , Z
IBM's definitive guide to writing DB2 SQL PL stored procedures, triggers, UDFs, and dynamic compound SQLFully updated to reflect the entire DB2 UDB product family, and new SQL PL improvements for Windows, UNIX, Linux, iSeries, and zSeriesPresents expert tips and be....
Release Date 2004/11 -
Author Chris Newman
SQLite is a small, fast, embeddable database. What makes it popular is the combination of the database engine and interface into a single library as well as the ability to store all the data in a single file. Its functionality lies between MySQL and PostgreSQL, howe....
Release Date 2004/11 -
Official Introduction to DB2® for z/OS®, The, 2nd Edition
Author Susan Graziano Sloan
The complete IBM DB2 UDB for z/OS Version 8 tutorialThe only book that covers the DB2 Fundamentals exam from a z/OS perspectiveFrom basic relational database concepts to advanced topics such as distributed data, Web applications, and data sharingFor both database ad....
Release Date 2004/05 -
Author Deac Lancaster
This is the SQL reference you'll reach for first, every time!If you're an SQL programmer, you can easily picture how useful a comprehensive, single-volume Transact-SQL command reference manual would be in streamlining your work. And if that book was rich in exampl....
Release Date 2003/11 -
DB2® Version 8: The Official Guide
Author Dirk Deroos , George Baklarz , Roman B. Melnyk , Paul C. Zikopoulos
IBM DB2 Universal Database v8.1.2 will help you access any information, from any application, from anywhere in your organization, anytime—and do it all more easily and cost-effectively than you ever thought possible.Now, in DB2 Version 8: The Official Guide, a team ....
Release Date 2003/09 -
Sams Teach Yourself DB2® Universal Database™ in 21 Days, Second Edition
Author Susan Visser , Bill Wong
Marketshare for DB2 has been growing steadily over the past 5 years and with the recent release of DB2 Universal Database V8, the product has never had more momentum. Not only is the product used in every company on the Fortune 500, but it is becoming very popular i....
Release Date 2003/08 -
DB2® Universal Database™ v8 Application Development Certification Guide, 2nd Edition
Author Michael Kyprianou , Steve Sanyal , Kevin Gashyna , David Martineau
You will find every skill and technique you need to build enterprise, Web, and eBusiness applications with DB2 UDB v8. This book is IBM's official guide to becoming an IBM Certified Application Developer for the DB2 Universal Database v8 Family.New to the second ed....
Release Date 2003/06 -
Modeling Embedded Systems and SoC's
Author Axel Jantsch
Over the last decade, advances in the semiconductor fabrication process have led to the realization of true system-on-a-chip devices. But the theories, methods and tools for designing, integrating and verifying these complex systems have not kept pace with our....
Release Date 2003/06 -
Managing OS/400 with Operations Navigator V5R1 Volume I: Overview and More
Author Marios Symeonides , Lindsay Porter , Steven Murray , Dwayne Lindner , Stephan Leisse
OS/400 Operations Navigator is the graphical interface to manage your IBM eServer iSeries runtime environment. V5R1 Operations Navigator contains major function and interface enhancements over previous releases. This IBM Redbook presents an overview of all V5R1 Oper....
Release Date 2002/12 -
DB2® Universal Database™ for OS/390™ v7.1 Application Certification Guide
Author Susan Lawson
IBM's definitive DB2 UDB V7.1 application development reference and exam study guide for the OS/390 and z/OS platformsAn official IBM self-study guide for the DB2 UDB V7.1 Family Application Development Exam (#514)Expert DB2 programming tips, techniques, and guidel....
Release Date 2002/11 -
DB2 UDB's High-Function Business Intelligence in e-business
Author Calisto Zuzarte , Virginia Totanes , Nicholas Summers , Paul Read , Daniela Momirosk
This IBM Redbooks publication deals with exploiting DB2 UDB’s materialized views (also known as ASTs/MQTs), statistics, analytic, and OLAP functions in e-business applications to achieve superior performance and scalability. This book is aimed at a target audience o....
Release Date 2002/09