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Author Bill Stinnett
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and ....
Release Date 2022/10 -
Author Hemali Dassani , Nanda Kuppuswamy
Master the process of effectively marketing alternative investments―a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the....
Release Date 2022/10 -
Author Jeb Blount
Find the motivation and confidence to stay on top when everything hits the fanIn volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierc....
Release Date 2022/10 -
Salesforce for Beginners - Second Edition
Author Sharif Shaalan , Timothy Royer
Learn how to leverage the Salesforce platform for sales, service, marketing, and automating business activities from a 360-degree perspective.Purchase of the print or Kindle book includes a free eBook in the PDF format.Key FeaturesAutomate business processes with Salesforce Flow, the new replacement....
Release Date 2022/10 -
Marketing For Dummies, 6th Edition
Author Jeanette Maw McMurtry
Pump up your business with the latest, greatest marketing techniquesIn a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development....
Release Date 2022/11 -
Beginning Salesforce DX: Versatile and Resilient Salesforce Application Development
Author Ivan Harris
Refer to the practical guidance provided in this book to develop Salesforce custom applications in a more agile, collaborative, and resilient way using Salesforce Developer Experience (DX). You will learn how to use the Salesforce Command Line Interface (CLI) to simplify working with projects, metad....
Release Date 2022/11 -
The Salesforce Business Analyst Handbook
Author Srini Munagavalasa
Become a proficient Salesforce business analyst with the help of expert recommendations, techniques, best practices, and practical advice Purchase of the print or Kindle book includes a free eBook in the PDF format.Key FeaturesLearn the intricacies and nuances of every stage of a project's imple....
Release Date 2022/11 -
Salesforce Data Architect Certification Guide
Author Aaron Allport
Learn data architecture essentials and prepare for the Salesforce Certified Data Architect exam with the help of tips and mock test questionsKey FeaturesLeverage data modelling, Salesforce database design, and techniques for effective data designLearn master data management, Salesforce data manageme....
Release Date 2022/11 -
Author Lars Malmqvist
Avoid implementation failures and technical debt by mitigating anti-patterns in your Salesforce enterprise solutions using expert guidance and proven recommendationsPurchase of the print or Kindle book includes a free eBook PDFKey FeaturesBuild exemplary Salesforce architectures by studying anti-pat....
Release Date 2022/11 -
Author Andrew Schulkind
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help ....
Release Date 2022/12 -
Becoming a Microsoft Dynamics 365 Marketing Functional Consultant
Author Malin Martnes
Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 MarketingKey FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on ....
Release Date 2022/12 -
Author Philip Kotler , Hermawan Kartajaya , Hooi Den Huan , Jacky Mussry
An eye-opening discussion of the future of marketing, from four of the leading minds in the fieldIn Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incis....
Release Date 2023/03 -
The Online Marketplace Advantage
Author Philippe Corrot , Adrien Nussenbaum
Revolutionize your business with the power of marketplaces In today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a Worl....
Release Date 2023/03 -
Digital Marketing Fundamentals
Author Greg Jarboe , Matt Bailey , Michael Stebbins
Prepare for the OMCP certification exam and expand your digital marketing skillsetCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketin....
Release Date 2023/03 -
Kellogg on Marketing, 3rd Edition
Author Alexander Chernev , Philip Kotler
The ultimate marketing resource from the world’s leading scholarsFrom the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt....
Release Date 2023/04 -
Author Amanda Cassatt
THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headline....
Release Date 2023/04