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Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize, The
Author David Arnold
Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming ....
Release Date 2003/07 -
Implementing CIFS: The Common Internet File System
Author Christopher R. Hertel
"The book that Microsoft should have written, but didn't." —Jeremy Allison, Samba Team"Your detailed explanations are clear and backed-up with source code—and the numerous bits of humor make a dry subject very enjoyable to read." —J.D. Lindemann, network engineer, ....
Release Date 2003/08 -
There's No Business That's Not Show Business: Marketing in an Experience Culture
Author Karen Vrotsos , David L. Rogers , Bernd H. Schmitt
Say goodbye to "business as usual"--to succeed today you need show business!How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids....
Release Date 2003/06 -
SOHO Networking: A Guide to Installing a Small-Office/Home-Office Network
Author Pete Moulton
Choose the right network-wired or wirelessSet up your hardware and Windows networking—step by step!Share your high-speed Internet connectionSecure your network and protect your dataBuild a networked multimedia entertainment PCThe quick, easy guide to networking your....
Release Date 2002/10 -
Enterprise Data Center Design and Methodology
Author Rob Snevely
A practical guide that provides a scalable, modular methodology for designing data centers of any size and capabilityIncludes design techniques for accurate planning based on data center capacitiesCovers all aspects of data center design from site selection to netwo....
Release Date 2002/01 -
Image Processing with LabVIEW™ and IMAQ™ Vision
Author Thomas Klinger
The definitive tutorial on desktop image processing with NI's IMAQ VisionThis book brings together everything you need to achieve superior results with PC-based image processing and analysis. Expert Thomas Klinger combines a highly accessible overview of the field'....
Release Date 2003/06 -
60-Second Commute: A Guide to Your 24/7 Home Office Life, The
Author Ph.D. Kathy Levinson , , Erica Orloff
The 60-Second Commute is the start-to-finish sourcebook for everyone with a home office-or a dream. It brings together practical solutions for childcare, balancing work and family, health insurance, managing your time, organizing your office, marketing, technology, ....
Release Date 2002/10 -
Oracle® Web Application Programming for PL/SQL® Developers
Author Benjamin Rosenzweig , Solomon Morse , Melanie Caffrey , Susan Boardman
The hands-on, rapid-mastery guide to Oracle PL/SQL Web development.Start building Oracle 9i PL/SQL Web applications—hands onCovers the entire development lifecycle, from design to deploymentProvides instruction for PL/SQL Server Pages, the PL/SQL Web Toolkit, and th....
Release Date 2002/12 -
Customer-Centered Design: A New Approach to Web Usability
Author Karen Hyatt , Kreta Chandler
"This book provides readers what they need to know to greatly enhance website usability and the customer online shopping experience" —Jakob Nielsen, author of best-selling title, Designing Web UsabilityTo succeed on the web, companies must understand their customer....
Release Date 2002/08 -
Sun™ Cluster 3 Programming: Integrating Applications into the SunPlex™ Environment
Author Kevin Rabito , Peter Lees , Joseph Bianco
Customize Applications for Maximum Availability in Sun Cluster EnvironmentsThe Sun Cluster 3 environment offers developers and administrators a powerful API for creating custom "data services" that maximize the availability and enhance the horizontal scalability of ....
Release Date 2004/11 -
Peopleware Papers: Notes on the Human Side of Software, The
Author Larry L. Constantine
When it comes to the human side of software, nobody speaks with as much insight as Larry Constantine: developers and managers worldwide recognize his Constantine on Peopleware as the classic in the field. In The Peopleware Papers, Constantine thoroughly updates all ....
Release Date 2001/04 -
Supply Chain Redesign: Transforming Supply Chains into Integrated Value Systems
Author Ernest L. Nichols , Robert B. Handfield
Supply Chain Redesign delivers practical guidance for every aspect of supply chain redesign: mapping existing supply chains; identifying changes that promise the best ROI; intelligently leveraging new technologies; strengthening relationships with key partners; desi....
Release Date 2002/08 -
Organization 21C: Someday All Organizations Will Lead This Way
Author Subir Chowdhury
Organization 21C: Someday All Organizations Will Lead This Way brings together 19 all-new essays by the world's leading management thinkers, covering every key driver of organizational success: leadership, process, people, and organizational design. You'll find br....
Release Date 2002/09 -
Linux® Desk Reference, Second Edition
Author Scott Hawkins
Completely updated with hundreds of new examples!The only Linux reference with examples for every commandAll-new chapters on the Apache Web server, tc shell, and Emacs editorOrganized by task, so you can find it fast!The practical, handy desk reference for every Lin....
Release Date 2001/08 -
Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life
Author Linda Elder , Richard W. Paul
Critical Thinking is about becoming a better thinker in every aspect of your life: in your career, and as a consumer, citizen, friend, parent, and lover. Discover the core skills of effective thinking; then analyze your own thought processes, identify weaknesses, an....
Release Date 2002/06 -
Core J2EE™ Patterns: Best Practices and Design Strategies
Author Dan Malks , John Crupi , Deepak Alur
Over the last few years, Java 2 Platform, Enterprise Edition (J2EE) technology has emerged and matured as a standard platform for building enterprise applications. While the platform has matured into a solid offering for developing and deploying enterprise applicati....
Release Date 2001/06 -
Essential Guide to Telecommunications, The, Third Edition
Author Annabel Z. Dodd
The completely updated nontechnical telecom guide for business people and other professionals.Advanced cellular networksOptical technologiesGlobalizationConvergenceThe InternetCable modems and DSLIn the past two years, the telecommunications industry has undergone m....
Release Date 2001/09 -
IT Payoff, The: Measuring the Business Value of Information Technology Investments
Author Rajiv Kohli , Sarv Devaraj
Does technology really add value? If so, when? What's the best way to quantify and maximize technology ROI? The IT Payoff gives you powerful new tools for answering critical technology investment questions. Discover where technology can add the greatest value; when....
Release Date 2002/03 -
DB2® Universal Database for OS/390® Version 7.1 Certification Guide
Author Susan Lawson , Richard Yevich
IBM's definitive, authoritative DB2 for OS/390 and z/OS reference and self-study guide!The only comprehensive IBM(r) DB2 UDB V7.1 for OS/390 certification prep guideCovers administration, security, SQL, application development, tuning, and much moreContains dozens ....
Release Date 2001/08 -
Programming PERL in the .NET Environment
Author Robert J. Oberg , Michael Saltzman , Yevgeny Menaker
Master PerlNET: the best of Perl and .NET together!Build fully compliant .NET components in PerlPractical, hands-on coverage of programming with Perl for Windows Forms, ADO.NET, ASP.NET, and moreRunning case study: see how Perl and .NET concepts work together in a b....
Release Date 2002/09 -
WebDAV: Next-Generation Collaborative Web Authoring
Author Lisa Dusseault
WebDAV: Next-Generation Collaborative Web Authoring is the complete guide to Web-based Distributed Authoring and Versioning (WebDAV), the IETF standard for Web authoring and wide area collaboration. Experienced implementer Lisa Dusseault covers WebDAV from bits on t....
Release Date 2003/10 -
Planning Smarter: Creating Blueprint-Quality Software Specifications
Author Tyson Gill
Software planning and specification development: no fluff—just results!Create better specifications-with less complexity, and less work!Best practices that work with any language or development environmentCD-ROM exclusive: Software Blueprinter, a powerful software a....
Release Date 2002/03 -
Creating Regional Wealth in the Innovation Economy: Models, Perspectives, and Best Practices
Author Dr. Daniel Rouach , Jeff Saperstein
Drawing on extensive new research through dozens of interviews with entrepreneurial champions in diverse sectors, Creating Regional Wealth in the Global Innovation Economy pinpoints the key reasons why some locations succeed in the quest to become centers of technol....
Release Date 2002/06 -
Office® XP Development with VBA
Author Peter G. Aitken
Create custom business solutions with Microsoft Office XP and Office 2000!Extend Word, Excel, Outlook, and other Office applications.Learn all aspects of Office development, including security and distribution.Leverage Office's powerful collaboration, intranet, and....
Release Date 2001/09 -
UNIX® User’s Handbook, Second Edition
Author Marty Poniatowski
The in-depth UNIX guide for every end-user: completely updated and full of examples!For every key UNIX platform: practical examples, real depth!Covers all basic UNIX commands, plus sed, grep, awk, vi, and moreComplete shell programming coverage—plus NEW programming ....
Release Date 2001/09 -
Money Changes Everything: How Global Prosperity Is Reshaping Our Needs, Values, and Lifestyles
Author Peter Marber
The debate on globalization is over. Globalization has won, and it's working. In Money Changes Everything, Peter Marber offers incontrovertible proof that new prosperity is spreading worldwide and transforming everything it touches: culture, religion, families, pol....
Release Date 2003/05 -
Author Gregory D. Durgin
A practical, "first-principles" approach to space-time wireless channel design.A practical approach to space-time wireless channel designIntegrates essential principles from communications, electromagnetics, and random process theoryIncludes detailed coverage of div....
Release Date 2002/10 -
Saving Adam Smith: A Tale of Wealth, Transformation, and Virtue
Author Jonathan B. Wight
Adam Smith ... Father of Modern Economics ... Died in 1790 ... but 200 years later, his spirit is tortured by the caricatures we remember in his name. In Saving Adam Smith, he is tortured enough to return to Earth ... and so begins a journey of discovery that cuts a....
Release Date 2001/10 -
UNIX® Shells by Example, Third Edition
Author Ellie Quigley
Five UNIX shells, three essential utilities, one indispensable resource!Learn UNIX shell programming the easy way, using hands-on examplesCovers all five leading UNIX shells-C, Bourne, Korn, bash, and tcshBy best-selling author Ellie Quigley, Silicon Valley's top U....
Release Date 2001/10 -
Investment Blunders of the Rich and Famous...and What You Can Learn from Them
Author John R. Nofsinger
We're all human - especially when we're investing. In Investment Blunders (of the Rich and Famous) ... And What You Can Learn From Them, one of the world's leading experts on investor psychology deconstructs spectacular failures from the world's most prominent i....
Release Date 2002/06