How many times has someone said to you—oh you need to read (x) to which you provide a cordial lie of “Thanks, I’ll check it out!”
Now, for every time that’s happened to you, tally on a piece of paper. How many books do you “have to read?” My guess is you said somewhere around 25.
The good thing is this book encapsulates 27 bestselling books on sales and relationship development (many of which are on your “must read” list) and weaves their core messages into my personal viewpoints, anecdotes, and recommendations.
For those who say—that’s OK, I like buying many books; terrific! So do I. But here’s my second question to you: Of those books you’ve bought, how many have you read cover to cover? My guess is it’s less than 70 percent. Why is this? Books are often long, tedious, and surprisingly repetitive. Through the 215 to 611 word skill sections, there is no droning and rambling on here.
Because we learn best in threes, how about one more reason why to read this book? How many of you are disciples of data? Lovers of lists? Whether it’s an article on the 10 best vacations in 2021, the 50 colleges with the best ROI, or the 20 best pizza places in the city—chances are you’re more a consumer of Buzzfeed, Thrillist, Vice than you are of personal development books. Let’s fuse the style of the two. This book appeals to your innate love for list countdowns (debate away with me @areyouworkforceready on Instagram) and uses the “poised pithiness” and “conscientious candidacy” we love in our daily reads to change the name of the book game.
So, whether you’re looking to up your sales game, decide if sales is right for your career, or simply extract some negotiation, persuasion, storytelling, or relationship-building tips to apply to your life—come take a walk on the “wild” side…
career development; sales; sales management; business development; relationship building; professional/business; personal development; self-development