“I would pay 10 or 110 times the cover price for just the table of contents of this extraordinary book. In fact, I suggest you post the contents page on your work or home office wall and use it as an all-you-need-to-know daily checklist/spur to action. Please, please do not ‘read’ A New Way to Think. Ingest it, immerse yourself in it—head and, especially, heart. It is spot-on and, if applied assiduously, I guarantee it will change your life, the lives of those you work with, and the community in which you work.”

—TOM PETERS, management guru; bestselling author, In Search of Excellence

“Roger Martin has an undeniable gift for simplifying the complex and nuanced scenarios of management and strategy down to the main thing. And the main thing is not always what you assume it is. Often, we get in our own way when solving problems with a new way of thinking, because we’re afraid it won’t yield better results than the tried-and-true methods of yesterday. Martin gives us a framework for thinking through the most common problems with a new lens on what might work to bring about the most effective, long-term solution.”

—JULIA HARTZ, cofounder and CEO, Eventbrite

“A New Way to Think is an essential how-to guide for building organizations that thrive—through today’s uncertainties and long into the future. Like a day with a great mentor, this book burns through trendy management pablum to give readers the hidden truths and timeless questions their organization really needs to reach its potential.”

—ZACHARY FIRST, Executive Director, Drucker Institute

“In A New Way to Think, Roger Martin unpacks why so many cherished frameworks in business aren’t working and gives us smarter alternatives.”

—DREW HOUSTON, CEO, Dropbox

“Rather than replacing traditional models with better models, I favor Roger Martin’s underlying proposition in this book, which is to replace traditional ways of thinking with new ways of thinking. New ways of thinking must shift from centering around the organization to centering around human value.”

—ZHANG RUIMIN, founder and Chairman, Emeritus, Board of Directors, Haier Group

“Waze for executive leadership. Through succinct and entertaining vignettes, Roger Martin helps you navigate the terrain, make the right choices, and avoid falling victim to common mistakes. A New Way to Think is an important read for anyone leading an organization!”

—STEPHANIE COHEN, Global Cohead, Consumer and Wealth Management, Goldman Sachs

“In order to stay nimble and competitive, you need to challenge your most basic assumptions on the best way to do business. No one does this more insightfully than Roger Martin. Read A New Way to Think to help you face your toughest decisions and to survive and thrive as a leader.”

—ALEX OSTERWALDER, cofounder, Strategyzer; bestselling coauthor, Business Model Generation