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by Christopher Byrne
A Profile of the United States Toy Industry, Second Edition
Cover
Title
Copyright
Acknowledgments
Introduction
Chapter 1. A Brief History of the U.S. Toy Industry
Chapter 2. The Toy Industry by Size and Category
Chapter 3. Product Still Rules
Chapter 4. Buying and Selling
Chapter 5. Creating Desire: Licensing, Advertising, and Marketing
Chapter 6. The Money Game: The Financial Realities of the Toy Industry
Chapter 7. So You Still Want to Play?
Epilogue: Play It Forward: Forecasting the Future
Bibliography
Index
Adpage
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A Profile of the United States Toy Industry
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