14.2. Gathering Financial Condition Information

The balance sheet — one of three primary financial statements included in a financial report — summarizes the financial condition of the business. Figure 14-1 lists the basic accounts in a balance sheet, without dollar amounts for the accounts and without subtotals and totals. Just 12 accounts are given in Figure 14-1: five assets (counting fixed assets and accumulated depreciation as only one account), five liabilities, and two owners' equity accounts. A business may report more than just these 12 accounts. For instance, a business may invest in marketable securities, or have receivables from loans made to officers of the business. A business may have intangible assets. A business corporation may issue more than one class of capital stock and would report a separate account for each class. And so on. The idea of Figure 14-1 is to focus on the core assets and liabilities of a typical business.

Figure 14.1. Hardcore accounts reported in a balance sheet.

14.2.1. Cash

The external balance sheet reports just one cash account. But many businesses keep several bank checking and deposit accounts, and some (such as gambling casinos and food supermarkets) keep a fair amount of currency on hand. A business may have foreign bank deposits in euros, English pounds, or other currencies. Most businesses set up separate checking accounts for payroll; only payroll checks are written against these accounts.

Managers should ask these questions regarding cash:

• Is the ending balance of cash the actual amount at the balance sheet date, or did the business engage in window dressing in order to inflate its ending cash balance? Window dressing refers to holding the books open after the ending balance sheet date in order to record additional cash inflow as if the cash was received on the last day of the period. Window dressing is not uncommon. (For more details, see Chapter 12.) If window dressing has gone on, the manager should know the true, actual ending cash balance of the business.

• Were there any cash out days during the year? In other words, did the company's cash balance actually fall to zero (or near zero) during the year? How often did this happen? Is there a seasonal fluctuation in cash flow that causes "low tide" for cash, or are the cash out days due to running the business with too little cash?

• Are there any limitations on the uses of cash imposed by loan covenants by the company's lenders? Do any of the loans require compensatory balances that require that the business keep a minimum balance relative to the loan balance? In this situation the cash balance is not fully available for general operating purposes.

• Are there any out-of-the-ordinary demands on cash? For example, a business may have entered into buyout agreements with a key shareholder or with a vendor to escape the terms of an unfavorable contract. Any looming demands on cash should be reported to managers.

14.2.2. Accounts receivable

A business that makes sales on credit has the accounts receivable asset — unless it has collected all its customers' receivables by the end of the year, which is not very likely. To be more correct, the business has hundreds or thousands of individual accounts receivable from its credit customers. In its external balance sheet, a business reports just one summary amount for all its accounts receivable. However, this total amount is not nearly enough information for the business manager.

Here are questions a manager should ask about accounts receivable:

• Of the total amount of accounts receivable, how much is current (within the normal credit terms offered to customers), slightly past due, and seriously past due? A past due receivable causes a delay in cash flow and increases the risk of it becoming a bad debt (a receivable that ends up being partially or wholly uncollectible).

• Has an adequate amount been recorded for bad debts? Is the company's method for determining its bad debts expense consistent year to year? Was the estimate of bad debts this period tweaked in order to boost or dampen profit for the period? Has the IRS raised any questions about the company's method for writing off bad debts? (Chapter 7 discusses bad debts expense.)

• Who owes the most money to the business? (The manager should receive a schedule of customers that shows this information.) Which customers are the slowest payers? Do the sales prices to these customers take into account that they typically do not pay on time?

  It's also useful to know which customers pay quickly to take advantage of prompt payment discounts. In short, the payment profiles of credit customers are important information for managers.

  
  

• Are there "stray" receivables buried in the accounts receivable total? A business may loan money to its managers and employees or to other businesses. There may be good business reasons for such loans. In any case, these receivables should not be included with accounts receivable, which should be reserved for receivables from credit sales to customers. Other receivables should be listed in a separate schedule.

14.2.3. Inventory

For businesses that sell products, inventory is typically a major asset. It's also typically the most problematic asset from both the management and accounting points of view. First off, the manager should understand the accounting method being used to determine the cost of inventory and the cost of goods sold expense. (You may want to quickly review the section in Chapter 7 that covers this topic.) In particular, the manager should have a good feel regarding whether the accounting method results in conservative or liberal profit measures.

Managers should ask these questions regarding inventory:

• How long, on average, do products remain in the warehouse before they are sold? The manager should receive a turnover analysis of inventory that clearly exposes the holding periods of products. Slow-moving products cause nothing but problems. The manager should ferret out products that have been held in inventory too long. The cost of these sluggish products may have to be written down or written off, and the manager has to authorize these accounting entries. The manager should review the sales demand for slow-moving products, of course.

• If the business uses the LIFO method (last-in, first-out), was there a LIFO liquidation gain during the period that caused an artificial and one-time boost in profit for the year? (I explain this aspect of the LIFO method in Chapter 7.)

The manager should also request these reports:

• Inventory reports that include side-by-side comparison of the costs and the sales prices of products (or at least the major products sold by the business). It's helpful to include the mark-up percent for each product, which allows the manager to focus on mark-up percent differences from product to product.

• Regular reports summarizing major product cost changes during the period, and forecasts of near-term changes. It may be useful to report the current replacement cost of inventory assuming it's feasible to determine this amount.

14.2.4. Prepaid expenses

Generally, the business manager doesn't need too much additional information on this asset. However, there may be a major decrease or increase in this asset from a year ago that is not consistent with the growth or decline in sales from year to year. The manager should pay attention to an abnormal change in the asset. Perhaps a new type of cost has to be prepaid now, such as insurance coverage for employee safety triggered by an OSHA audit of the employee working conditions in the business. A brief schedule of the major types of prepaid expenses is useful.

14.2.5. Fixed assets and accumulated depreciation

Most businesses adopt a cost limit below which minor fixed assets (a screwdriver, stapler, or wastebasket, for example) are recorded to expense instead of being depreciated over some number of years. The controller should alert the manager if an unusually high amount of these small cost fixed assets were charged off to expense during the year, which could have a significant impact on the bottom line.

The manager should be aware of the general accounting policies of the business regarding estimating useful lives of fixed assets and whether the straight-line or accelerated methods of allocation are used. Indeed, the manager should have a major voice in deciding these policies, and not simply defer to the controller. In Chapter 7, I explain these accounting issues.

Using accelerated depreciation methods may result in certain fixed assets that are fully depreciated. These assets should be reported to the manager — even though they have a zero book value — so the manager is aware that these fixed assets are still being used but no depreciation expense is being recorded for their use.

Generally, the manager does not need to know the current replacement costs of all fixed assets — just those that will be replaced in the near future. At the same time, it is useful for the manager to get a status report on the company's fixed assets, which takes more of an engineering approach than an accounting approach. The status report includes information on the capacity, operating efficiency, and projected remaining life of each major fixed asset. The status report should include leased assets that are not owned by the business and which, therefore, are not included in the fixed asset account.

The manager needs an insurance summary report for all fixed assets that are (or should be) insured for fire and other casualty losses, which lists the types of coverage on each major fixed asset, deductibles, claims during the year, and so on. Also, the manager needs a list of the various liability risks of owning and using the fixed assets. The manager has to decide whether the risks should be insured.

14.2.6. Accounts payable

As you know, individuals have credit scores that affect their ability to borrow money and the interest rates they have to pay. Likewise, businesses have credit scores. If a business has a really bad credit rating, it may not be able to buy on credit and may have to pay exorbitant interest rates. I don't have space here to go into the details of how credit rankings are developed for businesses. Suffice it to say that a business should pay its bills on time. If a business consistently pays its accounts payable late, this behavior gets reported to a credit rating agency (such as Dun & Bradstreet).

The manager needs a schedule of accounts payable that are past due (beyond the credit terms given by the vendors and suppliers). Of course, the manager should know the reasons that the accounts have become overdue. The manager may have to personally contact these creditors and convince them to continue offering credit to the business.

14.2.7. Accrued expenses payable

The controller should prepare a schedule for the manager that lists the major items making up the balance of the accrued expenses payable liability account. Many operating liabilities accumulate or, as accountants prefer to say, accrue during the course of the year that are not paid until sometime later. One main example is employee vacation and sick pay; an employee may work for almost a year before being entitled to take two weeks vacation with pay. The accountant records an expense each payroll period for this employee benefit, and it accumulates in the liability account until the liability is paid (the employee takes his vacation). Another payroll-based expense that accrues is the cost of federal and state unemployment taxes on the employer.

Accrued expenses payable can be a tricky liability from the accounting point of view. There's a lot of room for management discretion (or manipulation, depending on how you look at it) regarding which particular operating liabilities to record as expense during the year, and which not to record as expense until they are paid. The basic choice is whether to expense as you go or expense later. If you decide to record the expense as you go through the year, the accountant has to make estimates and assumptions, which are subject to error. Then there's the question of expediency. Employee vacation and sick pay may seem to be obvious expenses to accrue, but in fact many businesses do not accrue the expense on the grounds that it's simply too time consuming and, furthermore, that some employees quit and forfeit the rights to their vacations.

Many businesses guarantee the products they sell for a certain period of time, such as 90 days or one year. The customer has the right to return the product for repair (or replacement) during the guarantee period. For example, when I returned my iPod for repair, Apple should have already recorded in a liability account the estimated cost of repairing iPods that will be returned after the point of sale. Businesses have more "creeping" liabilities than you might imagine. With a little work, I could list 20 or 30 of them, but I'll spare you the details. My main point is that the manager should know what's in the accrued expenses payable liability account, and what's not. Also, the manager should have a good fix on when these liabilities will be paid.

14.2.8. Income tax payable

It takes an income tax professional to comply with federal and state income tax laws on business. The manager should make certain that the accountant responsible for its tax returns is qualified and up-to-date.

The controller should explain to the manager the reasons for a relatively large balance in this liability account at the end of the year. In a normal situation, a business should have paid 90 percent or more of its annual income tax by the end of the year. However, there are legitimate reasons that the ending balance of the income tax liability could be relatively large compared with the annual income tax expense — say 20 or 30 percent of the annual expense. It behooves the manager to know the basic reasons for a large ending balance in the income tax liability. The controller should report these reasons to the chief financial officer and perhaps the treasurer of the business.

The manager should also know how the business stands with the IRS, and whether the IRS has raised objections to the business's tax returns. The business may be in the middle of legal proceedings with the IRS, which the manager should be briefed on, of course. The CEO and (perhaps other top-level managers) should be given a frank appraisal of how things may turn out and whether the business is facing any additional tax payments and penalties. Needless to say, this is very sensitive information, and the controller may prefer that none of it be documented in a written report.

Finally, the chief executive officer working closely with the controller should decide how aggressive to be on income tax issues and alternatives. Keep in mind that tax avoidance is legal, but tax evasion is illegal. As you probably know, the income tax law is exceedingly complex, but ignorance of the law is no excuse. The controller should make abundantly clear to the manager whether the business is walking on thin ice in its income tax returns.

14.2.9. Interest-bearing debt

In Figure 14-1, the balance sheet reports two interest-bearing liabilities: one for short-term debts (those due in one year or less) and one for long-term debt. The reason is that financial reporting standards require that external balance sheets report the amount of current liabilities so the reader can compare this amount of short-term liabilities against the total of current assets (cash and assets that will be converted into cash in the short term). Interest-bearing debt that is due in one year or less is included in the current liabilities section of the balance sheet. (See Chapter 5 for more details.)

The amounts of the short-term and long-term debt accounts reported in the external balance sheet are not enough information for the manager.

The best practice is to lay out in one comprehensive schedule for the manager all the interest-bearing obligations of the business. The obligations should be organized according to their due (maturity) dates, and the schedule should include other relevant information such as the lender, the interest rate on each debt, the plans to roll over the debt (or not), the collateral, and the main covenants and restrictions on the business imposed by the lender.

Recall that debt is one of the two sources of capital to a business (the other being owners' equity, which I get to next). The sustainability of a business depends on the sustainability of its sources of capital. The more a business depends on debt capital, the more important it is to manage its debt well and maintain excellent relations with its lenders.

Raising and using debt and equity capital, referred to as financial management or corporate finance, is a broad subject that extends beyond the scope of this book. For more information, look at Small Business Financial Management Kit For Dummies (Wiley) — a book that my son, Tage C. Tracy, and I coauthored, which explains the financial management function in more detail.

14.2.10. Owners' equity

Broadly speaking, the manager faces three basic issues regarding the owners' equity of the business:

• Is more capital needed from the owners?

• Should some capital be returned to the owners?

• Can and should the business make a cash distribution from profit to the owners and, if so, how much?

These questions belong in the field of financial management and extend beyond the scope of this book. However, I should mention that the external financial statements are very useful in deciding these key financial management issues. For example, the manager needs to know how much total capital is needed to support the sales level of the business. The asset turnover ratio (annual sales revenue divided by total assets) provides a good touchstone for determining the amount of capital that is needed for sales.

The external financial report of a business does not disclose the individual shareowners of the business and the number of shares each person or institution owns. The manager may want to know this information. Any major change in the ownership of the business usually is important information to the manager.