Chapter 14: Successful Account Organization Strategies

Successful account organization is comprised of three levels of decisions. The first decision is determining how many accounts you need. The second requires you to look within an account at the number of campaigns you need based on your targeting and budgets and determine how to properly organize the campaign settings. Finally, you need to decide how to organize your campaign’s ad groups so you have tightly themed ad copy and keywords.

Account organization is not difficult if you understand your marketing goals and the AdWords settings we have discussed throughout the book so far. Proper account organization is essential if you want to gain the most benefit from your AdWords marketing dollars.

Chapter Contents

• What Is an AdWords Account?
• Developing a Successful Campaign Structure
• Organizing an Ad Group to Increase CTR and Conversion Rates
• Best Practices for Account Organization Strategies