- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgments
- 1 Getting Started: Loading the Application and Sharpening the Pencil
- 2 Media Production for Writers
- 3 Spots: Public Service Announcements, Program Promotions, and Commercials
- Introduction
- Background
- Public Service Announcements
- Promotional Announcements
- Commercial Announcements
- Audience Analysis
- Ethics
- The Law
- Writing Spot Copy
- Copywriting
- Copy Formatting
- Instructions for Dual-Column Format Using Microsoft Word
- Instructions for Single-Column Format Using Microsoft Word
- Production Values
- Summary
- Be Sure To…
- Exercises
- Additional Sources
- 4 News
- 5 Documentaries
- 6 Informational Productions
- 7 Animation
- 8 Games
- 9 Drama
- 10 The Internet
- Introduction
- Background
- Types of Internet Messages
- World Wide Web
- Types of Web Sites
- E-Commerce
- Streaming Media
- Audio Streaming
- Video Streaming
- Writing for the Internet
- E-Mail, Chat Lines, and Instant Messaging
- Newsgroups and Blogs
- Interactive Producing
- Interactive Writing
- Electronic Commerce
- Internet Problems
- Summary
- Be Sure To…
- Exercises
- Additional Sources
- 11 Future
- Appendix A
- Appendix B
- Appeddix C
- Glossary
- Index
An Introduction to Writing for Electronic Media
Scriptwriting Essentials Across the Genres
Robert B. Musburger
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