Index
A
A/B testing method
Alternative hypothesis
B
Basic math
Bell-shaped curve
C
Central limit theorem (CLT)
Confidence level
Cost of goods sold (COGS)
D
Descriptive analysis
E
Earnings before income, tax, depreciation, amortization (EBITDA)
Efficiency ratios
Email campaign
A/B testing
average click rate
data constants
assess steps
cost of dresses
CRM system
shopper targeting
definition
examples
independent t-test
KPIs
method
Pearson correlation
profit per dress
ROI/ROAS
sell-through rate
Entrepreneurs
F
Financial ratios
debt/leverage
definition
efficiency
liquidity
probability
profitability
Forecasting methodology
campaign analysis/prediction
consumer analysis/prediction
data collection
definition
regression
scenario analysis
spreadsheet
Frequencies
Excel
store
G
Gaussian curve
H
Horizontal bar charts
Horizontal charts
Hypothesis tests
I, J
Independent t-test
confidence level
descriptive analysis
hypothesis test, business question
mathematical operations
results
K
Key performance indicators (KPIs)
L
Law of large numbers (LLN)
Least square line
Leverage ratios
Liquidity ratios
M
Manufacturer’s suggested retail price (MSRP)
Markup
Mathematical operations
N
Negative correlation
No correlation
Nonparametric statistical tests
Normal curve
definition
formula
generalizability factor
normal distribution
t-distribution
theorem/law
Null hypothesis
O
One-tailed tests
P, Q
Parametric statistics
Pearson correlation
characteristics
confidence level
definition
descriptive analysis
Excel
hypothesis
interpretation of results
mathematical operations
negative correlation
no correlation
positive correlation
results
statistical formula
Pie charts
Positive correlation
Probability
general business examples
percentage
percent problems
problems
properties
real-life percent
real-life percent, profit margin
real-life probability/percent examples
R
Regression analysis
Retail Math
basic metrics
financial history
financial statement
growth metrics
inventory/stock metrics
KPI
Return on ad spending (ROAS)
Return on assets (ROA)
Return on investment (ROI)
S
Salespeople
Shoppers
Standard normal distribution
Statistical analysis
Statistical procedure
Statistical test
Student’s t-test
T, U
T-distribution
Two-tailed test
V, W, X, Y, Z
Vertical bar chart
Vertical charts
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