APPENDIX A

Take 6 marketing brief

Professor and artist manager Chris Palmer provided this copy of 60 days of activity he directed around the release of the Take 6 album Feels Good. It is presented here as an example of the immense energy and coordination required by an artist manager to successfully launch an album on an independent label. The author extends special thanks to Mr. Palmer for sharing his work for the benefit of those who are learning about artist management. Professor Palmer teaches at the University of Miami in its Department of Music Business and Industry.

TAKE 6 MARKETING/PUBLICITY REPORT 4/1

Gospel Music Week – Participating in Central South showcase and two full days of interviews.

Syndicated radio (Urban & Gospel)

XM’s Music Mondays wants Take 6 on show. Date to be determined.

XM Radio – Watercolors – adding in rotation – various tracks.

XM Radio – The Spirit – adding in rotation – various tracks.

BeBe Winans Radio Show – interview completed on 3/24. Spots running now, interview set to run with the next week or two.

Gospel Entertainment News – interview completed on 3/24, running 2nd week in April.

Radioscope – interview completed on 3/24, airs the weekend of 4/15.

Bloomberg News – interview on KBLX in San Francisco on 4/3. Goes to 40 stations in May & June for Black Music Month.

Syndicated radio recently aired

XM Satellite Radio – live interview aired on 3/23 for “Greatness by Design.”

ABC Radio (Rejoice Musical Soulfood) – live interview on 3/23.

The Tavis Smiley Radio Show (UPI) – interview completed on 3/23, aired on 3/24.

SGN The Light – interview completed and aired on 3/24, Sheridan Broadcasting.

American Urban Network Radio – interview completed on 3/23 and aired 3/28.

Radio

“Do You Know What It Means” digitally serviced to Gospel, Jazz, Urban Adult Contemporary, and Mainstream Adult Contemporary radio formats.

“More Than Ever” and “Come On” serviced to Urban AC and Gospel.

WPZE Praise (Atlanta) – will schedule when the guys are in Atlanta.

V-103 (Atlanta) – working to get the guys on 4/24.

KHVN (Dallas) – booked for 4/25.

KSoul (Dallas) – booked for 4/24.

WMUZ (Detroit) – Cedric is scheduled to be on the air live 4/28. Morning drive.

WVOF (Fairfield, CT) – www.upperroomwithjoekelley.com – playing “Family of Love.”

WFDU (New Jersey) – interview completed for their Gospel Grooves show, airing on 4/11.

Radio recently aired

KJLH (Los Angeles) – live interview with Cliff Winston aired on 3/21.

WJLB (Detroit) – live interview completed on 3/26.

WHCR (Voice of Harlem) – attended NY show.

WRSU (New Jersey, the Power Gospel Hour) – interview completed on 3/28, radio spot aired following morning.

WYCA-Gospel (Chicago) – live on the air with the whole group for one hour on 3/21.

WYCA-Urban (Chicago) – on the air live 3/21.

KISS- FM (New York) – live interview completed on 3/26.

Launch Radio Network – interview completed on 3/22, spots ran 3/22 & 3/23. WKNC (Raleigh-Durham, NC) – a cappella program broadcast 3/19 – playing various tracks from CD on weekly Sunday morning a cappella program.

Print

Gospel Today – CD review May/June issue.

Xii Magazine – CD review running in their Spring/Summer issue.

L.A. Focu – mention in March issue, CD review coming in April.

Heart & Soul – CD review running in April/May issue.

Urban Network/Urban Inspired – interview completed on 3/24, feature running in April issue.

Precious Times – running CD review … not sure if it was able to make the Spring issue.

Inspired Living Magazine – interview completed on 3/24 and will run in their Spring issue.

L.A. Watts Times – CD and Concert review running in April.

The Wave Newspaper – interview and feature completed, waiting for run date.

The LA Jazz Scene – concert and CD review in May issue.

In Fuze Magazine – www.infuzemag.com – Article confirmed for April issue.

Performing Songwriter Magazine – review forthcoming could be 2–4 months.

Print recently run

Billboard – CD review ran in 3/18 issue.

Times West Virginian – piece ran 3/16.

Radio & Records – release date piece 3/21 issue.

Indianapolis Star – www.indystar.com/apps/pbcs.dll/article?AID=/20060226/ENTERTAINMENT04/602260339/1081.

Television

BET’s “Lift Every Voice” – on board to do a profile with Take 6. Tape 4/14 air 5/14.

Gospel Music Channel – using pieces of “Feels Good” in background commercial plugs.

CNN – booked to be on live Sunday, April 23rd at 9:30 a.m. (EDT).

Good Day Atlanta – scheduled to tape on 4/24 in Atlanta.

At Home Live (Ft. Worth, TX) – would like to have the guys on 4/25 or 4/26.

The 700 Club – they’ve done this show in the past, checking taping dates to see what can work.

CBS Early Show – group will be live on 4/15.

TV recently aired

TBN Chicago – live interview on “Behind the Scenes” ran on 3/22.

ABC Morning News Chicago – live interview and performance 3/21.

Smooth Jazz – Jazz program ran on airline TV programming as well as in the following markets: Austin, Baltimore, Boston, Dallas, Denver, Detroit, Fresno, Harrisburg, Hartford, Houston, Indianapolis, Long Island, LA, New Orleans, New York, Philadelphia, Providence, San Antonio, San Diego, San Francisco, Seattle, Springfield. Also included radio advertising for the show in these markets.

Internet

Urban & Gospel

Gospelflava.com – CD review ran 3/28 and feature set to run within next two weeks.

Gospelcity.com – feature set to run 4/5 or 4/6. E-blast from L.A. dates on site now.

EUR/Gospel EUR – feature runs the week of 4/2.

The Belle Report – various e-blasts have run on 2/16, 3/21, and 3/27.

ChristianHangSuite.com – interview completed on 3/24.

UrbanNetwork.com – running concert review.

The ICN.COM – interview set to run in early April.

Detroitgospel.com/Chicagogospel.com – e-blast on CD ran 3/21, contesting running through 4/21.

ChristianMusicToday.com – CD review and feature ran on 3/27.

Artist Launch – www.artistlaunch.com – “Come On” – featured on front R&B page March 9.

Flash Magazine (in Germany) – www.flashmag.de – review coming in April issue.

Soultracks – Promotion to preorder CD went out in newsletter and on front page of site 3/14.

Swissgroove – www.swissgroove.ch – featuring CD on their “SmoothVibes” Channel plus review.

24 Hour Gospel Channel – www.24hourgospelnetwork.org – posting review on 3/21.

Artist Launch – www.artistlaunch.com – Lamb Of God – featured on Christian/Spiritual chart.

Gospel City – http://www.gospelcity.com/dynamic/music-articles/new_music/262.

Jazz

About Jazz – www.jazz.about.com – profile coming by April 1.

Contemporary Jazz – http://www.devcontemporaryjazz.com/thebuzz/?p=127.

All About Jazz – http://www.allaboutjazz.com/php/news.php?id=9204.

E Jazz News – http://www.ejazznews.com/modules.php?opmodload&name=News&file=article&sid=5836&mode=thread&order=0&thold=0.

Jazz Monthly – article to be in their May release www.jazzmonthly.com.

Jazz Review – http://www.jazzreview.com/cd/review-17620.html – review from Karl Stober.

Jazz Review – profile feature on website for April 1.

Acapella

Acadisc – New info added on band at http://www.acadisc.com.

All Things Acappella – Interview conducted with Cedric on March 12 for special radio piece.

Contemporary Acappella Society Association – www.casa.org feature.

A-cappella – www.a-cappella.com Aaron Neville press release to their 22,000 email list 3/14.

E-blast announcing “Feels Good” at www.a-cappella.com 3/21.

Internet radio

Totally Acappella – playing various tracks – http://www.totallyacappella.com.

Acappella Radio – http://www.casa.org/index.php?option=com_content&task=view&id=19&Itemid=47.

Airplay Direct – mp3 download service exclusively for radio programmers/music directors only. Yahoo! Music – added various tracks.

AOL Radio – added tracks into Gospel and Smooth Jazz programming as of 3/1/06.

iTunes Radio – added “Do You Know What It Means To Miss New Orleans” 3/7/06.

Radio Gets Wild – www.radiogetswild.com/MReviews/op=show/rid=127.html various tracks.

Radio Free Tunes – www.radiofreetunes.com – part of Artist Launch network – playing “Come On” and “Family of Love” for radio and podcast programs.

RhythmFlow Radio – rhythmfl owradio.net – playing various tracks.

Smooth Jazz Radio – www.smoothjazz.com – playing “Just In Time” – 2 spins daily.

Swissgroove Radio – www.swissgroove.ch – featuring CD on their “SmoothVibes.”

Death Valley Radio – http://deathvalleyradio.org/tracklists/track_list_404.html – Family of Love

IQ Radio – www.iqradio.net – on various radio programs – also soon to be listing in their independent artists page feature section.

Ison Live Radio – www.isonliveradio.com – added 3/15/06 to rotation list “Come On.”

Radioio Acoustic – www.radioio.com/acoustic - playing “Family of Love” and “Just In Time.”

Totally Acappella – playing various tracks – www.totallyacappella.com.

Solar Radio UK – no website was given – added “Come On” to their radio program 3/14/06.

Podcast

Deliberate Noise Podcast – www.deliberatenoise.com.

www.radiofreetunes.com playing “Come On” and “Family of Love” for radio/podcast programs.

Lifeway – recording podcast 4/3.

Contest

ALL HIP HOP – www.allhiphop.com – 5 CD giveaways to correlate with interview.

FLASH MAGAZINE – www.flashmag.de – download contest being coordinated “Come On.”

Detroitgospel.com/Chicagogospel.com – Take 6 loaded iPod give-away runs through 4/21.

Retailer/major promotions

AOL MUSIC: Listening party March 21–28 on AOLMusic listening page site.

AOL MUSIC: Download program “You Can Make It – Go on” begins 3/21.

AOL MUSIC: “Under the Influence” – brand new program associated with “Black Voices” – looking to book band for this in June during Blue Note shows.

AOL Sessions: pitch for June AOL Sessions date when band is back in NY 6/15–6/17.

iTunes Music Store – on newsletter for 3/21/06.

Real Networks/Rhapsody – exclusive track “What’s Goin On” along with interview and celebrity playlist – www.rhapsody.com/take6 will be up first week of April.

Sony Connect: Exclusive set taped in CA promoted in 3/28 newsletter.

YAHOO Music Unlimited – music.yahoo.com/release/26227235 – NEWSLETTER TOP FEATURE ON 2/15/06.

Tourdate listings serviced to

www.upcoming.org

www.tribe.net

www.radicalendar.org

www.gotlocalmusic.com

www.musi-cal.com

www.mojam.com

www.jambase.com

www.citysearch.com

www.tollbooth.org

www.cabands.com

www.giglist.com/thescene/thescene.asp

www.myspace.com

www.dartradio.com

www.eventsetter.com

www.entertainment.lycos.com

www.inconcert.org

www.worldofgigs.com

www.calendarlive.com

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