CHAPTER 1 Professional artist management and its principles
Considering Artist Management as a Profession
Be creative, informed, and connected
Understand people and business
Artist Management Skills and Personal Traits
Building a Career in Artist Management
Management Is Part of a Big Business
Understanding the Nature of Artist Management
An Understanding of Power in the Music Business
The power of your latest success
The power of your body of work
Power carries a responsibility to give back
The Manager as an Entrepreneur
CHAPTER 3 The artist: Preparing to be managed
Being Commercial Is Not Selling Out
CHAPTER 4 Lessons in artist management: From Colonel Parker to Jonnetta Patton
Michael Jeffreys: Conflicts of Interest
Peter Grant: A Shared Belief between the Artist and the Manager
Herbert Breslin: Promoting Your Artist
Joe Simpson: Manage by the Boy Scout Motto
Jon Landau: Keeping a Business Focus
Andrew Loog Oldham: Exploit Your Artist’s Talents
Johnny Wright: A Matter of Timing
Lou Pearlman: A Matter of Trust
Sharon Osbourne: A Family Experience
Lukasz Gottwald (Dr. Luke): Having It In Writing
Jonnetta Patton Managing An Artist’s Image
CHAPTER 5 The artist management contract
The Manager’s Services to the Artist
The Manager’s Payment for Services
Earnings Following the Contract Period
CHAPTER 6 A primer for the artist manager
Planning a Personal Budget for the Artist
Planning and Budgeting an Event
CHAPTER 7 The artist as a business
Defining an Artist’s Target Market
Alternative Forms of Business for the Artist
Limited Liability Company or Partnership (LLC
The Internet: A Primer for the Artist Manager
The importance of a domain name
Mining the Internet for information
CHAPTER 8 Income from live performance
Business Management of Live Performances
CHAPTER 9 Income from songwriting
Publishing as a Negotiating Asset
CHAPTER 10 Income from recording
Income and Expenses for the Artist from a Recording Contract
Creating and paying for the recording
Other Expenses Charged to the Artist
Things for Which the Label Customarily Pays
Current Trends in Contracts for Recording Artists
A Changing Model for Major Labels
Artists Who Record for Independent Labels
The Role of Radio in the Recording Artist’s Income
The business of terrestrial radio
The business of satellite and online radio
Sponsorships, Endorsements, Television, Motion Pictures
CHAPTER 11 Conducting business for the artist
Presenting the Artist for a Recording Contract: An Exercise in Time Management
Know the purpose of the meeting and do the homework
Should the artist attend the meeting?
CHAPTER 12 The artist career plan
Recording artist business plan
Strengths and weaknesses of the artist
Action points based on this evaluation
Strengths and weaknesses of the manager
Establishment of Goals and Timelines
Major goals for the artist and sample strategies and tactics to achieve them
Goals supporting major goals (subordinate to major goals) and sample strategies and tactics to achieve them
Development of a Marketing Plan
The target market for the artist
Detailed plans to reach the target
A personal budget for the artist
Planning by the manager to end the relationship
Recording artist business plan
CHAPTER 13 Coaching, leadership, and final advice
APPENDIX A Take 6 marketing brief
Take 6 Marketing/Publicity Report 4/1
Syndicated radio (Urban & Gospel)
Syndicated radio recently aired
APPENDIX B Artist management contract form
APPENDIX C Partnership agreement for members of a band
General partnership agreement of
Article I Formation of general partnership
Article II Partnership capital and loans
Article IV Profits, losses, distributions and expenses
Article V Duties of partners, rights of partnership, outside activities and publishing participation
Article VI Management and control
Article VII Termination or admission of a partner
Article VIII Purchase price of a partnership interest
Article IX Additional provisions regarding termination
Exhibit “A” Assets owned by prior partnership
APPENDIX E Ke$ha’s artist management contract
APPENDIX F Code of conduct: Music manager’s forum in Australia