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by Paul Allen
Artist Management for the Music Business 2e, 2nd Edition
Cover
Halftitle
Title
Copyright
Contents
Acknowledgments
Introduction
Chapter 1 Professional artist management and its principles
Considering Artist Management as a Profession
Be creative, informed, and connected
Understand people and business
Functions of Management
Planning
Organizing
Leading and directing
Controlling
Artist Management Skills and Personal Traits
Understanding human nature
Leadership
Coaching
Networking
Social
Communication
Other skills
Building a Career in Artist Management
Chapter 2 Preparing to manage
Management Is Part of a Big Business
Acquiring the Knowledge
Understanding the Nature of Artist Management
Making decisions
Managing pressure
Managers are inconspicuous
An Understanding of Power in the Music Business
The power of money
The power of access
The power of your latest success
The power of your body of work
Power carries a responsibility to give back
The Manager as an Entrepreneur
Chapter 3 The artist: Preparing to be managed
Being Commercial Is Not Selling Out
Know Who You Are Artistically
Get Experience
Build a Network
Be Professional
Be Prepared for Management
Plan to Be Patient
Chapter 4 Lessons in artist management: From Colonel Parker to Jonnetta Patton
Tom Parker
Lessons learned
Rene Angelil: Targeting
Lesson learned
Michael Jeffreys: Conflicts of Interest
Lesson learned
Peter Grant: A Shared Belief between the Artist and the Manager
Lesson learned
Herbert Breslin: Promoting Your Artist
Lesson learned
Joe Simpson: Manage by the Boy Scout Motto
Lesson learned
Jon Landau: Keeping a Business Focus
Lessons learned
Bob Doyle: Using Your Network
Lessons learned
Andrew Loog Oldham: Exploit Your Artist’s Talents
Lessons learned
Johnny Wright: A Matter of Timing
Lessons Learned
Lou Pearlman: A Matter of Trust
Lessons learned
Sharon Osbourne: A Family Experience
Lessons learned
Lukasz Gottwald (Dr. Luke): Having It In Writing
Lessons learned
Jonnetta Patton Managing An Artist’s Image
Lessons learned
Chapter 5 The artist management contract
Negotiating the Contract
The Length of the Contract
The Manager’s Services to the Artist
Exclusivity
Power of Attorney
The Manager’s Payment for Services
Earnings Following the Contract Period
The Manager’s Expenses
Other Sections
Contracting with a Minor
A Contract Example
Chapter 6 A primer for the artist manager
Setting and Achieving Goals
Planning a Personal Budget for the Artist
Planning and Budgeting an Event
An Event Plan
When and where
Invitations
Food and beverage
The performance
Promotion
A Sample Budget
Planning Tools
Chapter 7 The artist as a business
Understanding Target Markets
Defining an Artist’s Target Market
Ways to View Market Segments
Branding and Image
The Artist’s Support Team
Booking agent
Attorney
Publicist
Manager of new media
Business advisors
Alternative Forms of Business for the Artist
Proprietorship
Partnership
Corporation
Limited Liability Company or Partnership (LLC
The Internet: A Primer for the Artist Manager
The importance of a domain name
A URL
Web hosting services
Content
Mining the Internet for information
Chapter 8 Income from live performance
Booking the Performance
Business Management of Live Performances
Tour Management
Promoting the Performance
The promoter
The Performance Contract
Merchandise
International Touring
College Tours
Chapter 9 Income from songwriting
Copyright
Song Publishing
Income from Songwriting
Income from Song Performance
Publishing as a Negotiating Asset
Chapter 10 Income from recording
Recording for Large Labels
Income and Expenses for the Artist from a Recording Contract
Creating and paying for the recording
Artist’s income
The Role of the Producer
Other Expenses Charged to the Artist
Things for Which the Label Customarily Pays
Current Trends in Contracts for Recording Artists
A Changing Model for Major Labels
Artists Who Record for Independent Labels
It’s Business
The Role of Radio in the Recording Artist’s Income
The business of terrestrial radio
The business of satellite and online radio
The charts
College radio
Sponsorships, Endorsements, Television, Motion Pictures
Chapter 11 Conducting business for the artist
Presenting the Artist for a Recording Contract: An Exercise in Time Management
Going for the record deal
Know the purpose of the meeting and do the homework
Prepping for the meeting
Planning for results
Budget the time
Practice the meeting
The meeting
Should the artist attend the meeting?
Ending the meeting
Ethics and Payola
Ethics
Payola
Chapter 12 The artist career plan
An Introduction to the Plan
Recording artist business plan
About the artist
Musical genre
Biography
Talents
Experience
Uniqueness of the artist
Evaluation of the Artist
Strengths and weaknesses of the artist
Opportunities and threats
Action points based on this evaluation
Evaluation of the Manager
Strengths and weaknesses of the manager
Opportunities and threats
Conflicts of interest
Establishment of Goals and Timelines
Major goals for the artist and sample strategies and tactics to achieve them
Goals supporting major goals (subordinate to major goals) and sample strategies and tactics to achieve them
Setting timelines
Development of a Marketing Plan
The state of the industry
The target market for the artist
Detailed plans to reach the target
Business Framework
Form of the business
Personnel requirements
Insurance
Other
The Financial Plan
A personal budget for the artist
Budget for career plan
Exit Strategy
The artist in a mature career
Planning by the manager to end the relationship
The Plan Outline
Recording artist business plan
Chapter 13 Coaching, leadership, and final advice
Coaching
Leadership
Final Advice
Appendix A Take 6 marketing brief
Take 6 Marketing/Publicity Report 4/1
Syndicated radio (Urban & Gospel)
Syndicated radio recently aired
Radio
Radio recently aired
Print
Print recently run
Television
TV recently aired
Internet
Internet radio
Podcast
Contest
Retailer/major promotions
Tourdate listings serviced to
Appendix B Artist management contract form
Personal Management Agreement
Appendix C Partnership agreement for members of a band
General partnership agreement of
Recitals
Article I Formation of general partnership
Article II Partnership capital and loans
Article III Accountings
Article IV Profits, losses, distributions and expenses
Article V Duties of partners, rights of partnership, outside activities and publishing participation
Article VI Management and control
Article VII Termination or admission of a partner
Article VIII Purchase price of a partnership interest
Article IX Additional provisions regarding termination
Article X Dissolution
Article XI Miscellaneous
Exhibit “A” Assets owned by prior partnership
Appendix D Recording contract
Recording agreement
Appendix E Ke$ha’s artist management contract
Appendix F Code of conduct: Music manager’s forum in Australia
Index
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