Adaptation, standardization versus, 66–67
Air pollution, indoor, 50
American Marketing Association, 49
Anti-Semitism, in France, 91
Arcor, 60
Arsonists, 87
Asylum territories, 115
Backup cameras, for preventing accidents, 84
Berhold v. Regensburg, 48
Best Global Brands 2011, 131
Border control, foreign visits and, 14
Boston Consulting Group, 7
BP, 129
BrandZ Top 100 Most Valuable Global Brands, 131
British Petroleum, 51
Bush, Jeb, 51
Business transaction, in mutual diplomacy, 109
Children
procedural learning questions, 112
teaching other than in books, 111–113
China
world trade in, 126
Chinese People’s Liberation Army, 91
Clandestine information inflow, 86
Climate of global commerce, 15
vision, 57
Cold War, 29
Communication, lack of, 104
Consumer behaviour
Corporate social responsibility (CSR), 49
Corruption
definition of, 89
trust as tool to defeat, 88–90
Corruption perception index (CPI), 21
Corvinus Hungarian Business School, 33
Culture, 29
corruption and, 22
Curative International Marketing (CIM), 17
Curative marketing approach, 18–19, 40
Cytta, 101
Defense Advanced Research Projects Agency, 100
Developing economies, innovation in. See Innovation, in developing economies
Die Zeit, 43
Digital technology, 60
Disney princesses, 109
Distributing networks, of developing countries, 61
Do-it-yourself approach, 122
East India Company, 128
Eastern German products, 44
Economic Commission for Latin America and the Caribbean (ECLAC), 5
Economic espionage, 92
Edelman Trust Barometer 2012 Annual Global Study, 130
Edward Snowden revelations, 85
Enterprise development dynamic, 8–10
European Central Bank, 54
The European Commission, 26
EvaStarMedical, 101
Exporting, 8
Exxon Mobil, 129
Facebook, 104
Fear factor, 123
Fictitious allegations, 92
Financial markets, 70
Fine, for smoking, 51
Forbes, 14
Ford Edsel, 64
Foreign direct investment (FDI), 31, 34, 118
Foxconn, 131
Freedom, and international marketing, 75–77, 78–81
Frisch, Max, 87
Fugger family, 128
General Agreement on Tariffs and Trade (GATT), 121, 125
German
collective memory of, 92
International Marketing After Macro Disruption, 39–46
model, for developing trust, 89
spy chief of last century’s fame, 86–87
German Democratic Republic (GDR), 42
German Federal Information Service, 86
German–American information collection, 86
Global advertising agencies, 103
Global commerce, climate of, 15
Global Corruption Barometer, 21
Global economy, terrorism on, 54
Global logistics, skillful management of, 32
Global Marketing conference, 49
Global relationships, 29
Globalization, 100
Google Trends
learning and innovation, interest in topics of, 4
on trade deficit, competitiveness, export promotion, 11, 12
GrameenPhone Ltd., 60
Gross domestic product (GDP), 118, 127
Group of Twenty (G20), 20
Gulyas communism, 35
Halcyon Incubator, 11
Havana Charter, 125
Health, 18
Health care, international, 99–101
Hollande, Francois, 54
Honorable Merchant, 86
critical characteristics of, 49
in international marketing, 47–49
meaning of, 48
reputation, 49
Household appliances, 43
Human factor, 101
Hungary, unacknowledged leadership, 33–35
IBM, 104
Imitators, learning curve advantage of, 6–7
Immaturity, driving and, 83
Indoor air pollution, 50
Industrial espionage, 93
systematic, 85
Industrialized countries, corruption and, 21, 22
Innovation, in developing economies, 53–54
challenge to existing business, 62
digital technology, 60
distribution, 61
local solutions, 61
multinational commitments, 61
research, 60
Innovation scholarships, 11
International business
enterprise development dynamic, 8–10
experience curves and exports, 7–8
imitators, learning curve advantage of, 6–7
steps for dynamic progress, 9
International health care, of future, doctor’s evolution, 99–101
International Labor Organization, 123
International market, challenges of sourcing from, 128–131
International marketing
focus and aim of, 76
after macro disruption
consumption behavior and attitude, 42–43
environment and consumer behavior, 40–41
promotion and products, 43
typical macroeconomic consumer behavior influences, 41–42
need of honorable merchants in, 47–49
terrorism and, 83
International medical tourism, 100
International Monetary Fund (IMF), 71, 118
International Trade Center, 123
International Trade Organization (ITO), 125
International trading system, 125
Is Shame Necessary?, 51
Islamic extremist captives, 18
Islamic State (ISIS), 13
‘J’accuse’, 91
Jacquet, Jennifer, 51
Johnson & Johnson, vision, 57
Kafka, Franz, 87
Kate Middleton, 108
KFC, 62
Knowledge workers, training and support of, 11
Leadership, unacknowledged, 33–35
Learning-by-doing, 4
Legislative ratification, 118
Liberalization, 122
Ludwig, Bavarian King, 107
Macro disruption, international marketing after
consumption behavior and attitude, 42–43
environment and consumer behavior, 40–41
promotion and products, 43
typical macroeconomic consumer behavior influences, 41–42
Macroeconomic consumer behavior, 41–42
Magdeburg, 106
Manufacturing-centric model, 119
Marketing, achieving glocal success in
broadening perspectives, 57
capable managers, 57
internal cooperation, 58
Marketing Management, 131
Mars Climate Orbiter mission, 80
McDonough School of Business, 18
Memorization, 112
Microchips, 101
Microfinance programs, 60
Migration, of workers from low-income nations, 94–96
Mother Nature, 70
Multilateral system, 127
Multinational corporations (MNCs), 64
standardization vs. adaptation, 66–67
strengthening capability, 67–68
technologic and socio-cultural, 65–66
Music selection, by marketers, 103–104
Nacional de Chocolates, 60
NAFTA agreement, 123
National Security Agency (NSA), 82–84
The New Testament, 48
Nonprofit Transparency International, 89–90
North Atlantic Treaty Organization (NATO), 119
Olympics, Super Bowl vs., 102–104
Patients Beyond Borders, 100
Personal responsibility, 19
Plurilateral plus model, 123
Policy measures, 15
Prayer of Saint Augustine, 94–96
Pret A Manger, 65
Prince William of England, 108
Private property, 28
Proverbs, 48
Psychological distance, 109
Psychological proximity, 109
Purchasing power parity, 118
Putin, Vladimir, 27
Quran, 48
Rainforest Action Network, 52
Regional Trade Agreements (RTAs), 122, 127
Restoring, 18
Rotkäppchen, 43
Royal Dutch Shell, 129
Russia, and Western nations, 28–29
Safe Drinking Water program, 61
Saint Augustine, prayer of, 94–96
Samsung, 104
mission, 57
Schloss Verkauf, 106
SeaWorld, 51
Security espionage, 92
Self-driving vehicles, 84
Self-motivated absconders, 116
Shame policy, 51
Shared vision, building, 56–57
Shares, drops of, 69
Simplicity, 19
Slingshot water purification system, 61
Social pressure, 51
Spotify, 104
Standardization, versus. adaptation, 66–67
Stock markets, 69
Super Bowl versus. Olympics, 102–104
Symbolism, 104
Technological medical care, 101
Telemedicine, 100
Telephone metadata collection program, for terrorism, 83
Terrorism
communication tools, 83
on global economy, 54
and international business, 30–32
and international marketing, 78
protecting against, 31
telephone metadata collection program for, 83
“Thank You Mom app”, 103
“Thank You Mom” campaign, 103
“The Trial”, 87
Tight security regulations, foreign visits and, 14
Torture, U.S. Senate report on, 17–19
Tourism, impact of terrorism on, 14
Toyota, 64
Trans-Atlantic economy, 119
Trans-Atlantic Trade and Investment Partnership (TTIP), 54, 122
and trans-Pacific Partnership, 117–120
Trans-Pacific Partnership (TPP), 54, 122
and trans-Atlantic Trade and Investment Partnership, 117–120
Transparency International, 21, 22, 89
Travel, impact of terrorism on, 14
Trend
technologic and socio-cultural, 65–66
Trend research
standardization vs. adaptation, 66–67
strengthening capability, 67–68
Trudeau, Justin, 54
Trust
development of, 89
discourage, 90
public, 26
tool to defeat corruption, 88–90
as valuable asset, 89
Trust Bridge, 49
Trust-enhancing activity, 89
Truthfulness, 19
United Nations High Commissioner for Refugees (UNHCR), 54
United States Office for Travel and Tourism, 14
Uruguay Round, 122, 123, 125–126
U.S. Environmental Protection Agency (EPA), 25
U.S. Senate report, on torture, 17–19
U.S.–Chinese problem, 93
Virtual medical care, 100
Wal-Mart Stores, 129
The Washington Post, 100
West German products, 41
World Development Indicators (WDIs), 5
World Economic Forum (WEF), 53–55
World Trade Organization (WTO), 71, 120
Yum Brands, 62