Foreword by Henry Cisneros
Why a Second Edition of Auténtico?
Reader Note
INTRODUCTION
PART 1Outer Forces: The Challenge of Being Latino in Corporate America
CHAPTER 1The Myths of Meritocracy and Color-Blind Corporate Cultures
Meritocracy Design
Meritocracy Illusion
The 5 Percent Shame
Conscious and Unconscious Bias
The Shadow of Anti-Immigration Walls
Latino Response
CHAPTER 2Identity Crisis: Assimilate, Opt Out, or Double Down?
The Unapologetic Latino
The Equivocal Latino
The Retro Latino
The Invisible Latino
CHAPTER 3Intra-Latino Divides: Truth or Consequences
Nationalistic Divides
Socioeconomic Divides
Racial Divides
Spanish-Language and Accent Divides
Grew Up in Latin America versus Grew Up in the U.S.
Overcoming the Divides
The Power of an Integrated Cultural Identity
CHAPTER 4Culture Clash: Can Corporate and Latino Cultures Be Reconciled?
Latino Cultural Preferences and How They Compare to Corporate Culture
Locus of Control: God Helps Those Who Help Themselves versus Si Dios Quiere (God Willing)
Ascribing Status: Hierarchy versus Egalitarianism
Identity: I versus We
Process: Follow the Rules versus Go with the Flow
Time Management: Clock- versus Event-Oriented
Managing Emotions: Stiff Upper Lip versus Pura Vida
Hired for Differences but Told to Assimilate
PART 2Inner Forces: Successful Strategies of Latino Executives
CHAPTER 5Reaching Outward: Education at All Costs
Latino Educational Achievement Trends
Attitudes About Education
The Many Roads to the College Experience
Education as the Great Equalizer
Unintended Consequence: Education as an Unequalizer
CHAPTER 6How to Be: Three Key Traits of Transformational Leaders
Embrace Ambition as Honorable
Risk-Taking as a Catalyst for Growth and Getting Noticed
Deeply Valuing Relationships
From Being to Doing
CHAPTER 7What to Do: Three Key Competencies of Transformational Leaders
Political Savvy About Corporate Culture
Ability to Establish and Shape Your Leadership Style
Giving Back to the Community
Purpose-Driven Leadership
CHAPTER 8Power Ambivalence: The Achilles Heel
Compare and Contrast, a Case Study: African-American Executives and Power
Latinos Must Forge Their Own Path to Greater Power
Latino Cultural Assets as Power Differentiators
The Latino Collective Can Ground Our Relationship to Power
CHAPTER 9The Next Generation of Latino Leaders: Latinx Learns, Challenges, and Rises
Latinx Assets
Latinx Liabilities
The Way Forward for Latinx
CONCLUSIONWithout More Latino Leaders, Companies Will Suffer
What Government Needs to Do
What Universities Need to Do
What Not-for-Profits Need to Do
What Corporations Need to Do
The Legacy of Today’s Latino Executives
The Latino Executive Manifesto
Latino Executive Manifesto Leaders
Survey Results
Notes
Bibliography
Acknowledgments
Index
About the Authors
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