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End User License Agreement
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End User License Agreement
by Bernard Marr
Big Data
Introduction: Welcome to a Smarter World
Smarter sport
Smarter health
Smarter homes
Smarter love
Smarter parenting
Notes
1 SMARTER BUSINESS
Who is using Big Data?
How companies are using Big Data
Don't panic!
Focus to reap the rewards
Notes
2 S = START WITH STRATEGY
Small is beautiful in a Big Data world
The SMART strategy board
SMART analytics and Google
Key points and call to action
Notes
3 M = MEASURE METRICS AND DATA
Types of data
Datification: The new forms of data
The anatomy of Big Data
How to use metrics and data for strategic advantage
Metrics and data in action
Key points and call to action
Notes
4 A = APPLY ANALYTICS
Evolution of analytics
Text analytics
Speech analytics
Video/image analytics
Combined analytics
Transparency
Prediction vs. privacy
Key points and call to action
Notes
5 R = REPORT RESULTS
Data visualization
New data visualization
How to improve data visualization
Infographics
Beware the self-service business intelligence tools
The ingredients of successful data visualization and infographics
Management dashboards
Key points and call to action
Notes
6 T = TRANSFORM BUSINESS
Better understand and target customers
Improve and optimize business processes
Improve people's health and well-being
Improve business security and reduce fraud
Drive business and people performance
Improve cities and other infrastructure
New business opportunities
Smart will transform employment too
Key points and call to action
Notes
Conclusion
About the Author
Acknowledgements
Index
End User License Agreement
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WILEY END USER LICENSE AGREEMENT
Go to
www.wiley.com/go/eula
to access Wiley’s ebook EULA.
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