Wow. You just read over 87,000 words. I imagine it took considerable time and effort. That demonstrates commitment and the pursuit of mastery. The Book Yourself Solid system is provoking, challenging, sometimes scary, often exciting, and always powerful. The rewards you reap as a result of all your hard work will be well worth the time and effort you've devoted to this process. I hope you'll take the time now to acknowledge all that you've done because it's no small task. In fact, it's really big. We've covered a lot of ground, and you stuck with me, step by step, from beginning to end. Not everyone can say that.

You now know whom your ideal clients are and how to ensure that you're working only with those who most inspire and energize you. You've identified the target market you feel passionate about serving, as well as what their most urgent needs and compelling desires are, and what investable opportunities to offer to them. You've developed a personal brand that is memorable, has meaning for you, and is uniquely yours, and you know how to articulate whom you serve and how you serve them in a way that is intriguing rather than boring and bland.

You've begun thinking of yourself as the expert you are. You're continuing to enhance your knowledge to better serve your market, and you understand the importance of your likeability factor. You know how to develop a complete sales cycle that will allow you to build trust with those you want to serve. You've learned how to begin developing the brand-building products and programs that are a key part of that sales cycle, how to price your products and services, and how to have sincere and successful sales conversations with your potential clients.

You are networking with others in a way that is genuine and comfortable, and you've learned how to build a website that will get results, how to reach out to others in a personal and effective way, how to generate a wealth of referrals, how to use speaking and writing to reach more of your potential clients, and then how to keep in touch with the multitude of potential clients you'll connect with when implementing all of the Book Yourself Solid core self-promotion strategies.

Everything you've learned is important, but even more important is to remember the philosophy that underlies the entire Book Yourself Solid system: There are people you are meant to serve, and they are out there waiting for you. When you find them, remember to give so much value that you think you've given too much, and then be sure to give them more.

I mentioned at the beginning of our journey that the people who don't book themselves solid either don't know what to do or do know what to do but aren't doing it. You now know exactly what to do. There are no more excuses, no more reasons to procrastinate or drag your feet, or hide in your office.

The question now is what are you going to do with what you've learned? Throughout the course of this book I've given you written exercises and Booked Solid Action Steps that can earn you more clients than you can handle. Have you been doing them throughout the book? If you have, fantastic, keep going. If you haven't, are you going to start doing them right now? Your success hinges on your continued action.

To that end, at www.BookYourselfSolid.com, you can continue to get support and advice about all of the concepts I've laid out in this book. If you want more help, if you want to have your own Certified Book Yourself Solid coach, if you want to work in a structured environment that will inspire you to action and keep you accountable so that you do book yourself solid, then send us an email at [email protected] for more information.

This may be the end of this book, but that doesn't have to mean the end of our work together. Your business is a generative and iterative process. You will be changing and evolving as you adapt to the ebb and flow of your growing booked-solid business, and I look forward to continuing to serve you in the best and most effective ways I can. You might want to read one of my other books like Steal the Show, if you're interested in improving your public speaking.

I sincerely thank you for spending this time with me by learning the Book Yourself Solid system. It means so much to me that you've taken the time out of your busy schedule to read this book. It's not really mine anymore. It's yours now. I am simply honored to serve you. I hope these principles, strategies, techniques, and tips make a true difference in your life and in the lives of those you serve.

I hope the Book Yourself Solid path helps you to look in the mirror every morning and have a mad, passionate love affair with yourself, do the work that you love to do, and book yourself solid while standing in the service of others and making a difference in their lives.

I love you very much (and not in a weird way).

Think Big,                               

Michael Port,                           

MichaelPort.com,                   

[email protected]

P.S. I don't charge for typos; they're my gift to you.