A brief compendium of resources and information that we have found invaluable in understanding and studying the topic of marketing to women of the Baby Boomer generation.
Marketing to Women, monthly newsletter published by EMP Communications, New York. Covers news, trends, and research on marketing to women.
LearnedonWomen.com/blog.asp, weblog by Andrea Learned. Research and analysis of women’s market efforts.
Michelemiller.blogs.com, weblog by Michelle Miller. Concepts, principles, and news on marketing to women.
BoomerProject.com/current.html, monthly e-newsletter published by Matt Thornhill, Washington, D.C. Covers news and research on Boomers over 50.
LiveWire, The Newsletter: Resources for Reaching Mature Consumers, quarterly newsletter published by the Mature Market Group, a division of J. Walter Thompson Worldwide, New York.
Mature Marketing, monthly newsletter published by Buchan Publishing, Ltd., England. Covers trends, research, and intelligence on the “over-50” market.