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by David Feinleib
Bricks to Clicks: Why Some Brands Will Thrive in E-Commerce and Others Won't
Cover
Frontmatter
1. Transforming the Organization
2. Regaining Control
3. First Insight, Then Action
4. Confront the New Path to Purchase
5. Activate Your Brand Content
6. Using the Master Catalog
7. The Retailer Challenge (and Opportunity)
8. The E-commerce Flywheel
9. From Bricks to Clicks to Omnichannel
Glossary
Backmatter
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