Home Page Icon
Home Page
Table of Contents for
Advertisment
Close
Advertisment
by Richard Hall
Brilliant Marketing, 3rd Edition
Cover
Title
Contents
Author’s acknowledgements
Publisher’s acknowledgements
Preface
Introduction
Part 1: Putting marketing into context
1 Brilliant marketing starts with a sense of smell
2 Have you really got what it takes to be a marketing star?
3 Say goodbye to the past
4 All about brands
5 How people think, feel and behave
Part 2: These are your instruments, let’s party!
6 Advertising – the art of persuasion
7 PR – champagne, stockings and spin
8 Let’s talk business – B2B conversations
9 The future of marketing lies with digital and the people revolution
10 Sponsorship – using stars to impress
11 Designing a brand star
12 Direct marketing – yesterday’s world of data
13 Customer relations marketing – people make the difference
14 Theatrical marketing
15 Selling – turning marketing into action
16 Getting it all together (or creating an integrated marketing plan)
Part 3: Change the world – create and execute a revolutionary marketing plan
17 Achieving momentum
18 The science of pitching for your marketing money
19 How to inspire marketing people and how to put energy into their marketing campaigns
Part 4: This is a new, radical world – it needs a revolution in strategy and creativity
20 Budgeting? There is no money; next
21 The creative revolution
22 Be a research rebel
Part 5: Marketing in new and small businesses
23 Watching the revolution unfold
24 Small-business marketing checklist
Part 6: A summary of the marketing rules
25 Revolutionary checklists
What did you think of this book?
Index
Endorsement
Advertisment
Imprint
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Endorsement
Next
Next Chapter
Imprint
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset