A

1. ABC (activity-based costing)
2. Absence due to illness
3. Acceptance of targets
4. Activity-based costing (ABC)
5. Adams, Douglas
6. Adapted information strategy
7. Added sales activities
8. Ad hoc reports
9. Agility
10. Amazon.com
11. Analysts. See BA analysts
12. Analytical base table
13. Analytical competencies
14. Analytical CRM
15. Analytical factory approach
16. Analytical HRD
17. Analytical level
    1. analyst's role in BA model
    2. business requirements
    3. data, information, and knowledge
    4. data mining with target variables
    5. explorative methods
    6. hypothesis-driven methods
    7. required competencies for analysts
    8. three requirements of analysts
18. Analytical methods
    1. competencies
    2. selecting
19. Analytical processes
20. Analytical software vendors
21. A.P. Moeller (APM)
22. Apple
23. Apple iTunes
24. Arrays
25. Artificial intelligence
26. Assessment of BA projects. See BA projects, assessment and prioritization of
27. Automated reports
    1. on demand
    2. event driven

B

1. B2B market
2. BA analysts
   1. access to BA portals
   2. access to data
   3. access to data mart areas
   4. access to data warehouse areas
   5. access to source systems
   6. analytical methods competencies
   7. business competencies
   8. data competencies
   9. as data warehouse user
   10. descriptive statistics competencies
   11. method competencies
   12. reporting to IT department
   13. required competencies for
   14. requirements for
   15. role in BA model
   16. selecting analytical method
   17. technical understanding, requirement
   18. three imperatives
   19. three requirements of analysts
   20. tool kit requirements
3. BA (business analytics)
   1. analytical level
   2. data warehouse level
   3. definition of
   4. functional level
   5. future of
   6. link between strategy and deployment of
   7. pervasive
   8. strategic level
   9. supporting strategy at functional level
4. BA deliveries
5. BA functions
   1. dialogue between strategy and
   2. reactive operational BA function
   3. strategy integration with
6. BACC. See Business analytics competency center (BACC)
7. Balanced scorecard
8. BAM (business activity monitoring)
9. BA model
   1. analyst's role in
   2. business processes and information use
   3. data sources
   4. data warehouse
   5. deployment of
   6. overview
   7. radio station case study
   8. strategic level
   9. strategy creation
   10. types of reporting and analytical processes
10. Banner ads
11. BA portals
12. access to
13. BA projects, assessment and prioritization of
    1. cost/benefit analysis used for business case
    2. descriptive part of cost/benefit analysis for business case
    3. determining if project is strategic
    4. projects as part of bigger picture
    5. projects running over several years
    6. uncertainty and
    7. value creation of project
14. Base table
15. Basket analysis
16. BA-support.com
17. Benchmarks
18. Big Data
19. Bigger picture, projects as part of
20. BIIB (Business Idea In Brief )
21. Billing systems
22. Binary-dependent variables
23. Binary regression analysis
24. Bottom up— driven initiative
25. BPM (business performance management)
26. BPM dashboard
27. Brand
28. Breaking insight. See also Lead information
29. Budget line
30. Business activity monitoring (BAM)
31. Business analytics. See BA (business analytics)
32. Business analytics competency center (BACC)
    1. analysts reporting to IT department
    2. analytical factory approach
    3. as centralized or decentralized organization
    4. competency areas
    5. definition of
    6. dimensions of
    7. educating users
    8. as formal or virtual organization
    9. information wheels
    10. information wheels, creating synergies between
    11. prioritizing new BA initiatives
    12. purpose of
    13. reasons for setting up
    14. strategy versus performance
    15. structuring
    16. tasks and competencies
    17. when to establish
33. Business analytics analysts. See BA analysts
34. Business Analytics for Sales and Marketing Managers
35. Business analytics model. See BA model
36. Business case
    1. based on cost/benefit analysis
    2. descriptive part of cost/benefit analysis
    3. functional strategy and
    4. SIPOC model
37. Business competencies
38. Business Idea In Brief (BIIB)
39. Business information, as source system
40. Business initiatives
41. Business performance management (BPM) systems
42. Business process reengineering
43. Business processes. See also Optimization of business processes
    1. establishing
    2. establishing with Rockart model
    3. establishing with Rockart model (example)
    4. information use and
    5. lead/lag information and
    6. minimizing variation in
    7. reducing waste in
44. Business requirements
    1. definition of content
    2. definition of delivery
    3. definition of overall problem
45. Business rules
46. Business strategy. See Strategic level; Strategy
47. Business-to-business (B2B) market
48. Business users

C

1. Calculated values
2. Campaign history, as source system
3. Campaign management
4. Capital-heavy businesses
5. Car sales
6. Case studies. See Radio station case study; Summerhouse case study
7. Cash flow
8. Centralized organizations
9. Change management
10. Chat rooms
11. Churn predictive decision trees
12. Churn predictive models
13. City of Copenhagen Municipality
14. Cleansing data
15. Cloud computing
16. Cluster analysis
17. Coca-Cola
18. Cockpit
19. Coded values, translating
20. Columns, selecting for data warehouse
21. Combining data
22. Competencies
    1. analytical competencies
    2. analytical methods competencies
    3. for BACC
    4. business competencies
    5. data competencies
    6. data manager competencies
    7. data warehouse competencies
    8. descriptive statistics competencies
    9. IT competencies
    10. method competencies
    11. personal competencies
    12. report developer competencies
    13. report-developing competencies
    14. required for BA analysts
23. Competitive advantage
24. Confidence level
25. Conjoint analysis
26. Content
27. Control charts
28. Copenhagen Municipality
29. Corporate culture
30. Corporate performance management (CPM). See also KPIs (key performance indicators)
31. Correlation
    1. data-driven methods and
    2. between dependent variable and other variables
    3. historical
    4. hypothesis-driven methods and
32. Correspondence analysis
33. Cost/benefit analysis
34. Costs
    1. activity-based costing (ABC)
    2. of external consultants and employees
    3. projects running over several years
    4. SIPOC model and
    5. software costs
35. CPM (corporate performance management). See also KPIs (key performance indicators)
36. Creative processes
37. Critical success factors
    1. in descriptive part of cost/ benefit analysis
    2. identifying
    3. Rockart model and
38. CRM (customer relationship management)
    1. analytical
    2. as data-generating source system
    3. optimizing existing processes
    4. proactive
39. CRM systems
40. Cross-sales models
41. Cubes
42. Culture
43. Customer dialogue
44. Customer information, as source system
45. Customer intimacy strategy
46. Customer lifetime value
47. Customer loyalty
48. Customer profitability/segment analyses
49. Customer relations
50. Customer relationship management. See CRM (customer relationship management)
51. Customer relations perspective
52. Customer retention
53. Customer satisfaction surveys
54. Customer segments
55. Customer service functions
56. Customer value calculator

D

1. Dashboards
   1. accessing on BA portal
   2. BPM dashboard
   3. cockpit
   4. lead/lag information in
   5. performance management dashboard
   6. summerhouse case study
2. Data
   1. access to
   2. cleansing
   3. combining
   4. different kinds of structures in
   5. patterns in
   6. primary
   7. secondary
   8. summing up several rows of
   9. validation of
3. Data competencies
4. Data-driven analytics
   1. objective of
5. Data-generating source systems
6. Data manager competencies
7. Data marts
8. Data miner
9. Data mining
   1. algorithms
   2. churn predictive decision trees and
   3. creating models
   4. customer retention and
   5. as data-driven analytic
   6. overlapping information and
   7. prioritizing information
   8. results, as source system
   9. selecting best model
   10. software for
   11. steps of
   12. with target variables
   13. using selected model
10. Data organization, with dimensional modeling
11. Data profiling
12. Data quality
    1. causes and effects of poor data quality
    2. master data management and
    3. of source data
    4. in source systems
13. Data reduction
14. Data redundancy
15. Data sources
16. Data stores
17. Data transformations, loss of data through
18. Data values, scope of
19. Data warehouse
    1. accessing data
    2. access to
    3. access to BA portals
    4. access to data mart areas
    5. access to source systems
    6. alternative ways of storing data
    7. architecture and processes
    8. arguments for integrating data into
    9. BA portal and
    10. causes and effects of poor data quality
    11. dialogue between strategy and BA functions
    12. dimensions
    13. enterprise data warehouse
    14. front-end not user-friendly
    15. functions, components, and examples
    16. information strategy for
    17. with life of its own
    18. master data management
    19. radio station case study
    20. reasons for having
    21. selecting columns for
    22. service-oriented architecture
    23. staging area and operational data stores
    24. tips and techniques for
    25. types of direct users
20. Data warehouse analysts, and market analysts
21. Data warehouse competencies
22. Data warehouse level
    1. architecture and processes in data warehouse
    2. reasons for data warehouse
    3. tips and techniques in data warehousing
23. Debt collection systems
24. Decentralized organizations
25. Decision support
26. Decision trees
    1. churn predictive
27. Delivery
28. Demand forecasts
29. Dependent variables
30. Deployment of BA model
31. Descriptive statistical methods, lists, and reports
    1. ad hoc reports
    2. automated reports, event driven
    3. automated reports, on demand
    4. manually updated reports
    5. reports in general
32. Descriptive statistics
33. Dialogue
    1. between company and analyst
    2. customer dialogue
    3. between strategy and BA functions
34. Dimensional modeling
35. Dimensions
    1. of BACC
    2. of data warehouse
    3. hierarchies in
    4. multidimensional perspective
36. Direct users
37. Dot-com trend

E

1. Economies of scale
2. EDW (enterprise data warehouse
3. 80/20 rule
4. Employee retention
5. Employee satisfaction surveys
6. End users
7. Enterprise data warehouse (EDW)
8. Enterprise resource planning (ERP) systems
9. Entry errors
10. ERP (enterprise resource planning) systems
11. ETL jobs
    1. example
    2. extraction
    3. filter function
    4. joining three tables
    5. load phase
    6. SQL and
    7. staging
12. ETL processes
13. ETL tools
14. Event-driven automated reports
15. Evolutionary development of systems
16. Executive brief
17. Executive management functions
18. Explorative factor analysis
19. Explorative methods
    1. cluster analysis
    2. cross-sell models
    3. data reduction
    4. up-sell models
20. External analysts
21. Externally executed actions
22. Extract, transform, and load processes. See ETL jobs

F

1. Feedback processes
2. Finance business process
3. Finance functions
4. Financial targets, and KPIs
5. Firewall
6. Forecasting models
7. Forecasts of demand for services
8. Formal BACCs
9. Forum. See Business analytics competency center (BACC)
10. Front-end system
    1. accessing on BA portal
    2. not user-friendly
11. Functional level
    1. choosing process
    2. concept of performance management
    3. establishing new business processes
    4. optimizing existing business processes
    5. summerhouse case study
12. Functional strategy
13. Fuzzy merge technology

G

1. General support
2. Generalized linear model (GLM) analysis
3. General Motors
4. Geo data, as source system
5. Get, increase, keep. See also CRM (customer relationship management)
6. GIF arrow
7. GLM (generalized linear models) analysis

H

1. Hadoop
2. HAL (computer)
3. Helicopter perspective
4. Hierarchies in dimensions
5. Historical correlations
6. Hitchhiker's Guide to the Galaxy, The (Adams)
7. HRD (human resource development)
8. Human resource development (HRD)
9. Human resources functions
10. Human resources information, as source system
11. Hypothesis-driven methods

I

1. Illness, absences due to
2. Information
   1. business processes and
   2. from ERP systems
   3. loss of, through data transformations
   4. prioritizing
   5. relevance of
   6. as strategic resource
3. Information architecture
4. Information domains
5. Information islands
6. Information mapping
7. Information quality
8. Information requirements
9. Information strategy
   1. adapted
   2. for data warehouse
   3. radio station case study
   4. sketching
10. Information technology
11. Information wheels
    1. creating synergies between
12. Innovation
13. Input variables
    1. tests with several
14. Insight, breaking. See also Lead information
15. Interactive statistics book
16. Internal analysts
17. Internal resource utilization
18. International Leadership: How To Make Cultural Integration Programs
19. Internet marketing
20. Internet of Things (IoT)
21. Internet of Things data, as source system
22. Internet portals
23. Interval-dependent variables
24. Inventory management
25. IoT (Internet of Things)
26. IT and development function
27. IT competencies
28. iTunes

J

1. Joins

K

1. Key figures
2. Key indicators
3. Key performance indicators. See KPIs (key performance indicators)
4. Knowledge
5. Knowledge management
6. KPIs (key performance indicators)
   1. accumulation of, as source system
   2. catalogue of, for company's different functions
   3. event-driven automated reports and
   4. financial targets and
   5. as measuring points linking activities to objectives
   6. optimizing business processes
   7. performance management and
   8. radio station case study
   9. stopping processes with
   10. strategy creation and
   11. summerhouse case study
   12. as warning signals
7. Kubrick, Stanley

L

1. Lag information
   1. business processes and
   2. in dashboard
   3. event-driven automated reports and
   4. identifying with Rockart model
   5. Rockart model and
   6. summerhouse case study
   7. turning into lead information
2. Lead information
   1. business processes and
   2. in dashboard
   3. identifying with Rockart model
   4. Rockart model and
   5. trip to summerhouse case study
   6. turning lag information into
3. Lean
4. Learning/learning loops
5. Life cycles
6. Lifetime value of customers
7. Linear regression analysis
8. Lists. See Descriptive statistical methods, lists, and reports
9. Loss of information through data transformations
10. Loyalty
11. Loyalty Effect, The (Reichheld)

M

1. Manually updated reports
2. Mapping of values
3. Market analysts, and data warehouse analysts
4. Market basket analysis
5. Market developments
6. Marketing activities
7. Marketing automation
8. Market intelligence
9. Market leadership, three disciplines for
10. Market standard
11. Master data management (MDM)
12. Maturity assessment
13. Maturity models
14. MDM (master data management)
15. Measurable targets
16. Menu
17. Mergers
18. Metadata
19. Metadata layer
20. Metadata registration
21. Metadata repository
22. Metadata server
23. Method competencies
24. Mind map
25. Missing data
26. Multidimensional perspective
27. Multiple-purchase patterns

N

1. Need-based segmentation
2. Net present value (NPV)
3. Neural networks
4. New sales via named campaigns
5. Nike
6. Nokia
7. Nominal-dependent variables
8. NPV (net present value)

O

1. Objectives. See also Targets
   1. directions on how to reach them
   2. identifying with Rockart model
   3. KPIs as measuring points linking activities to
   4. from objectives to new processes
   5. SMART objectives
2. ODBC (open database connectivity)
3. ODS (operational data store)
4. OLAP cubes
5. On-demand automated reports
6. One version of the truth
7. Online analytical processing (OLAP) cubes
8. OnStar system
9. Open database connectivity (ODBC)
10. Operational data store (ODS)
11. Operational excellence
12. Operational strategy, identifying with Rockart model
13. Operational systems, source data created by
14. Optimization of business processes
    1. choosing process
    2. deploying performance management for
    3. processes suitable for optimization
       1. campaign management— 85
       2. CPM— 94
       3. CRM activities— 84
       4. finance— 95
       5. human resource development— 93
       6. inventory management
       7. Lean— 99
       8. pricing— 90
       9. product development— 86
       10. supply chain management— 96
       11. Web log analyses— 89
15. Optimization of wallet share
16. Optimum process
17. Ordinal-dependent variables
18. Ordinal regression analysis
19. Outsourcing
20. Overlapping information

P

1. Patterns in data
2. PCA (principal component analysis)
3. Performance management
   1. concept of
   2. dashboard
   3. deploying to optimize business processes
   4. KPIs and
   5. measuring points
   6. objective of
   7. reports and
4. Performance monitoring
5. Performance versus strategy
6. Personal competencies
7. Pervasive business analytics
8. Pivot table
9. Plug-ins
10. Portals
    1. BA portals
    2. Internet portals
    3. SAS Information Delivery Portal
11. Pricing, optimizing
12. Pricing methods
13. Primary data
14. Principal component analysis (PCA)
15. Prioritizing BA projects. See BA projects, assessment and prioritization of
16. Prioritizing information
17. Proactive CRM activities
18. Problem, definition
19. Processes. See also Business processes
    1. analytical processes
    2. creative processes
    3. ETL processes
    4. feedback processes
20. Process excellence
21. Process reengineering
22. Product and consumption information, as source system
23. Product and innovation perspective
24. Product development
25. Product innovation
26. Product leadership strategies
27. Production function
28. Production information, as source system
29. Product leadership
30. Product life cycle
31. Product revenue
32. Profiles (binary-dependent variables)
33. Profiling
34. Profitability
35. Projection
36. Projection of trends

Q

1. Quality assurance
2. Quality of data. See Data quality
3. Questionnaire analyses
   1. as source system

R

1. Radar diagram
2. Radio station case study
   1. analytical processes and front ends
   2. business processes and actions
   3. conclusions
   4. data sources
   5. data warehouse
   6. evaluation of BA process
   7. functional strategy and business case
   8. information strategy for
   9. overall strategic targets of business
3. Rank variables
4. Reactive operational BA function
5. Readiness assessment
6. Realistic targets
7. Reduction of data
8. Redundancy, data
9. Regression analyses
10. Relational data model
11. Relational transaction table
12. Relevance of information
13. Reminder systems
14. Report developer competencies
15. Report-developing competencies
16. Reporting/reports. See also Descriptive statistical methods, lists, and reports
    1. ad hoc reports
    2. content and
    3. event-driven automated reports
    4. manually updated reports
    5. on-demand automated reports
    6. performance management and
17. Retaining customers
18. Retaining employees
19. Return on Investment (ROI)
20. Revolutionary development of systems
21. Risk
22. Rockart model
    1. establishing business processes with
    2. example of establishing business processes
    3. identifying operational strategy
    4. identifying critical success factors
    5. identifying lead and lag information
    6. identifying objectives
23. ROI (Return on Investment)
24. Roles
25. Rows of data, summing up

S

1. Sales and marketing functions
2. SAS
3. SAS Enterprise BI Server
4. SAS Enterprise Miner
5. SAS/ETS software
6. SAS Information Delivery Portal
7. SAS Text Miner
8. Satisfaction scores
9. Scalability
10. Scaling of dependent variables
11. SCM (supply chain management)
12. Scope of data values
13. Scorecards
14. Search engines
15. Secondary data
16. Segmentation
    1. need-based
    2. value-based
17. Service-oriented architecture (SOA)
18. Services
19. 7-Eleven
20. Shell Denmark
21. Silo syndrome
22. SIPOC model
23. Six Sigma
24. SMART objectives and targets
25. Smiley face
26. SOA (service-oriented architecture)
27. Social media data, as source system
28. Sociodemographics
29. Software
    1. costs of
    2. for data mining
    3. software packages
    4. software vendors
30. Solutions
31. Sony
32. Source data
    1. choosing solution
    2. data quality in source systems
    3. prioritizing information
    4. source systems and uses
33. Source systems
    1. access to
    2. data-generating systems
34. Specific targets
35. SPSS
36. SQL (structured query language)
    1. joins
    2. SQL generator
    3. working with relational tables
37. Staging area
38. Star schema
39. State-of-the-art
40. Statistical examples
41. Statistical method domain. See Hypothesis-driven methods
42. Statistics
    1. descriptive statistical methods, lists, and reports
    2. descriptive statistics
    3. descriptive statistics competencies
    4. examples
    5. interactive statistics book
43. Status
44. Status indicator
45. “Stomach share”
46. Strategic level
    1. link between strategy and deployment of BA
    2. prioritizing information
    3. strategy and BA scenarios
47. BA supports strategy at functional level
48. dialogue between strategy and BA functions
49. information as strategic resource
50. no formal link between strategy and BA
51. Strategy
    1. BA supports strategy at functional level
    2. defining targets based on
    3. definition of
    4. determining if project is strategic
    5. dialogue between strategy and BA functions
    6. information as strategic resource
    7. integration with BA function
    8. no formal link with BA
    9. versus performance
52. Strategy creation
53. Strategy mapping
54. Structured query language. See SQL (structured query language)
55. Summerhouse case study
    1. lead and lag information
    2. specification of requirements
    3. technical support
56. Summing up several rows of data
57. Supplier, Input, Process, Output, and Customer (SIPOC) model
58. Supply chain management (SCM)
59. Support functions
60. Surrogate key
61. Synergies

T

1. Targets
   1. acceptance of
   2. defining, based on strategy
   3. financial targets and KPIs
   4. five requirements for
   5. measurable targets
   6. realistic targets
   7. SMART targets
   8. specific targets
   9. strategic targets for business
   10. time-bound
2. Target variables
   1. data mining with
3. Technical understanding
4. Technologies
5. Telecom Enterprises
6. Tesco
7. Tests with several input variables
8. Text mining
9. Theoretical significance
10. Think big, start small, deliver fast
11. “Three Paths to Market Leadership” (Treacy and Wiersema)
12. Time-bound targets
13. Tool kit
14. Top down— driven initiative
15. Traffic lights
16. Training
17. Transaction table, relational
18. Transformations, loss of information through
19. Translating coded values
20. Transposing
21. Trend
22. Trend arrow
23. Trend meter
24. 2001: A Space Odyssey

U

1. Unknown dataset
2. Up-sell models
3. User friendliness
4. User satisfaction

V

1. Validation of data
2. Value-based segmentation
3. Value chain
4. Value creation
   1. BA projects and
   2. based on data warehouse
   3. business competencies and
   4. content and
   5. employee retention and
   6. source systems and
5. Values mapping
6. Variables
   1. binary-dependent
   2. dependent
   3. input variables
   4. interval-dependent
   5. nominal-dependent
   6. ordinal-dependent
   7. rank variables
   8. target variables
7. Virtual BACCs

W

1. Walkman
2. Wallet share
3. Warning signals, KPIs as
4. Web log analyses
5. Web logs, as source system
6. Web portals
7. Web services
8. Web site (BA-support.com)
9. Whale diagram
10. Wikipedia data, as source system
11. Wisdom
12. Work teams

X

1. XML format