CONTENTS

Prologue: Is This Thing On?

Introduction

We’re More Connected Than Ever, So Why Do I Feel So Alone?

PART ONE

THE FIVE BASIC PROBLEMS WITH VIRTUAL COMMUNICATIONS

1. The Lack of Feedback

Where’s the emotional clarity?

2. The Lack of Empathy

Where’s the consistency?

3. The Lack of Control

For better or worse, your life online is public

4. The Lack of Emotion

Can you make me care?

5. The Lack of Connection and Commitment

Anyone here from Dubuque?

PART TWO

SPECIFIC TECHNIQUES FOR SPECIFIC DIGITAL CHANNELS

6. Email, Email Alternatives, and Texting

7. The Conference Call

8. The Webinar

9. The Chat Session

10. Sales

Conclusion

Notes

Index

Acknowledgments

About the Author

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