ACKNOWLEDGMENTS

To the over 100 amazing businesses featured in this book: This model is yours. Thank you for inspiring me each and every day to do better.

A very special thanks to Clare McDermott and Joakim Ditlev for the countless interview hours so critical for this book’s success.

To the entire Content Marketing Institute team for helping to make this book possible.

To Laura/Jim, Becky/Marc, and Kristin/JK for making every minute of this journey a blast.

To my boys, Joshua and Adam. Never settle. Ask questions. I’m so proud of both of you.

To my immediate family, Terry and Tony Pulizzi, Lea and Steve Smith, Tony and Cathy Pulizzi, Jim and Sandy McDermott, Sandy Kozelka, Ryan and Amy Kozelka, and Laura Kozelka for all your love and support.

To Pam. My best friend. With you, every day is better than the last. I love you. Most (obviously)!

Phil 4:13