Content Strategy for the Web, Second Edition

Kristina Halvorson and Melissa Rach

New Riders
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New Riders is an imprint of Peachpit, a division of Pearson Education.

Copyright © 2012 by Kristina Halvorson

Project Editor: Michael J. Nolan
Development Editors: Tenessa Gemelke and Margaret Anderson
Production Editor: Cory Borman
Copyeditor: Gretchen Dykstra
Proofreader: Rose Weisburd
Interior Design and Composition: Kim Scott, Bumpy Design
Cover Designer: Sean Tubridy
Indexer: Joy Dean Lee

Notice of Rights

All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact [email protected].

Notice of Liability

The information in this book is distributed on an “As Is” basis without warranty. While every precaution has been taken in the preparation of the book, neither the authors nor Peachpit shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it.

Trademarks

Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.

ISBN 13: 978-0-321-80830-1
ISBN 10: 0-321-80830-4

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Printed and bound in the United States of America