Further reading

J. Jonathan Gabay

Gabay’s Copywriters’ Compendium: The Definitive Creative Writer’s Guide

Butterworth-Heinemann, London, 2007; Elsevier, Boston, MA, 2006

Roy Peter Clark

Writing Tools: 50 Essential Strategies for Every Writer

Little, Brown & Company, London, 2008; CQ Press, Washington DC, 2008

Seth Godin

Permission Marketing: Turning Strangers into Friends, and Friends into Customers

Simon & Schuster, London and New York, NY, 1999

Richard Watson Todd

Much Ado About English: Up and Down the Bizarre Byways of a Fascinating Language

Nicholas Brealey Publishing, London and Boston, MA, 2006

Luke Sullivan

Hey, Whipple, Squeeze This: A Guide to Creating Great Ads

John Wiley & Sons, Hoboken, NJ, 2008

Denis Higgins

The Art of Writing Advertising

McGraw-Hill, London and New York, NY, 2003

Ian Bruton-Simmonds

“Mend Your English”: or, what you should have been Taught at Primary School

Ivy Publications, London 1990

Theodore A. Rees Cheney

Getting the Words Right: 39 Ways to Improve your Writing

Writer’s Digest Books, Cincinnati, OH, 2005

Ken Burtenshaw, Nik Mahon, and Caroline Barfoot

The Fundamentals of Creative Advertising

AVA Publishing, Lausanne, 2006

Robert Sawyer

Kiss & Sell: Writing for Advertising

AVA Publishing, Lausanne, 2005

Gavin Lucas and Michael Dorrian

Guerilla Advertising: Unconventional Brand Communication

Laurence King Publishing, London, 2006

John Simmons

The Invisible Grail: How Brands can be Used to Engage with Audiences

Cyan, London, 2006

Alfredo Marcantonio

Well-Written and Red: The Continuing Story of the Economist Poster Campaign

Dakini Books, London 2002

Milan D. Meeske

Copywriting for the Electronic Media: A Practical Guide

Thomson/Wadsworth, Belmont, CA, 2006