For a lot of designers, the job ends the moment the site launches. You’ve polished the design, built the CMS, and the happy client’s check is in the mail. Next, please.

Unfortunately, there’s a big opportunity being missed here.

Launching a great website is one thing. But as a designer, you can also play a key role in ensuring that website achieves the actual goals for which it was designed. As well as leading to a more satisfied client, it can provide an additional revenue stream for your business and help set you apart from your competition.

Whether your client’s goal is to sell widgets, drive membership, or build a passionate audience, email marketing (done correctly) is one of the most effective ways to achieve it. It’s that “done correctly” bit that is often overlooked, and it makes all the difference in the world.

When we launched Campaign Monitor in 2004, email marketing truly was a dark art. Tips on designing emails, getting them delivered, and offering the service to your clients were nonexistent. Since that time, we’ve spent countless hours researching the best way for designers to plan, design, and build email marketing programs that achieve the best results possible for their clients.

For the first time ever, all of this research and experience has been collated, updated, and refined into a single resource. Not only will you learn how to offer results-driven email marketing to your clients, you’ll also find practical tips on selling this service to your clients and creating a passive income stream for your design business. And who isn’t interested in doing that?

Dave Greiner, Campaign Monitor co-founder