One useful way to fine-tune your critical thinking antenna is to learn more about critical thinking and the field of cognitive biases. In this light, we strongly recommend that you visit Kevin deLaplante’s website, whose work we’ve referenced earlier, and whose website offers a treasure trove of critical thinking resources: http://kevindelaplante.com/. Also, sign up to the Critical Thinking for Marketers group on LinkedIn.
Additionally, the following list of books comes from a combination of suggested readings from Kevin’s website and the resources of this book’s authors. They range across a variety of fields—critical thinking, psychology and cognitive biases, psychology and persuasion, and marketing and marketing theory. Many of these books can be purchased on Amazon. com for a fraction of their original cost.
Creative Thinking and Critical Thinking
Kaufman, Scott Barry and Carolyn Gregoire, (2015). Wired to Create: Unraveling the Mysteries of the Creative Mind. New York: Perigee.
Michalko, Michael, (2006). Tinkertoys: A Handbook of Creative-Thinking. New York: Ten Speed Press.
Weston, Anthony, (2007). Creativity for Critical Thinkers. London: Oxford University Press.
Critical Thinking Textbooks
Baillargeon, Charb, (2007). A Short Course in Intellectual Self-Defense. New York: Seven Stories Press.
Epstein, Richard and Michael Rooney, (2012). Critical Thinking. New York: Advanced Reasoning Forum.
Groarke, Leo and Christopher W. Tindale, (2008). Good Reasoning Matters! (5th Ed.). Ontario, Canada: Oxford University Press.
Kelly, David, (2014). The Art of Reasoning: An Introduction to Logic and Critical Thinking. New York: W.W. Norton & Company.
LeBlanc, Jill, (1998). Thinking Clearly: A Guide to Critical Thinking. New York: W.W. Norton & Company.
Salmon, Merrilee H., (2007). Introduction to Logic and Critical Thinking (5th Ed.). Belmont, CA: Thompson Wadsworth.
Marketing and Marketing Theory
Grapentine, Terry, (2012). Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions. New York: Business Expert Press.
Sharp, Byron, (2010). How Brands Grow: What Marketers Don’t Know. Victoria, Australia: Oxford University Press.
Sharp, Byron, (2016). How Brands Grow: What Marketers Don’t Know, Part 2. Victoria, Australia: Oxford University Press.
Sharp, Byron, (2013). Marketing: Theory, Evidence, Practice. Victoria, Australia: Oxford University Press.
Zaltman, Gerald, Christian R. A. Pinson and Reinhard Angelmar, (1973). Metatheory and Consumer Research. New York: Holt, Rinehart and Winston, Inc.
Psychology and Cognitive Biases
Ariely, Dan, (2008). Predictably Irrational, Revised and Expanded. New York: HarperCollins.
Kahneman, Daniel, (2009). Thinking, Fast and Slow. New York: Farrar, Straus and Giroux.
Nisbett, Richard E., (2015). Mindware: Tools for Smart Thinking. New York: Farrar, Straus and Giroux.
Tavris, Carol and Elliot Aronson, (2015). Mistakes Were Made (but not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts. New York: Houghton Mifflin Harcourt.
Psychology and Persuasion
Brown, Derren, (2009). Tricks of the Mind. Transworld Digital.
Cialdini, Robert B. (2009). Influence: Science and Practice (5th Ed.). New York: Pearson.
Kolenda, Nick, (2013). Methods of Persuasion: How to Use Psychology to Influence Human Behavior. Kolenda Entertainment, LLC.
Smith, Nicholas J.J., (2012). Logic: The Laws of Truth. Oxfordshire, UK: Princeton University Press.
Thaler, Richard H., and Cass R. Sunstein, (2008). Nudge: Improving Decisions About Health, Wealth, and Happiness. London: Penguin Books.