Chapter 1
1. Stanford Encyclopedia of Philosophy (2005).
2. Google (n.d.).
3. Wikipedia (n.d.). Retrieved from http://en.wikipedia.org/wiki/Heuristic
Chapter 2
3. Belch and Blech (2001, 152).
4. Belch and Blech (2001, 152).
Chapter 3
Chapter 4
2. Grapentine and Teas (2008).
Chapter 6
Chapter 7
1. North, Hargreaves, and McKendrick (1999).
Chapter 8
1. SixSigma (n.d.).
2. Wikipedia (n.d.). Retrieved from http://en.wikipedia.org/wiki/5_Whys
Chapter 9
1. Wikipedia (2012). https://en.wikipedia.org/wiki/Cognitive_bias
Chapter 10
2. Jaccard and Jacoby (2010, 48).
3. Sarfin (n.d.).
Chapter 11
Chapter 13
1. Mercier and Sperber (2011).
Chapter 14
Chapter 15
1. Farris et al. (2006, 158–59).
2. Dachis (2016).
4. The Phrase Finder (n.d.).
3.12.151.154