Notes

Chapter 1

1.  Burkitt and Bruno (2010).

2.  Harvard Business Review (n.d.).

3.  Baldoni (2010).

4.  Taylor (2010, 1).

5.  Engler (2013).

6.  Green (2012).

7.  Glaser (1941, 52).

8.  LeBlanc (1998, 2).

9.  Internet Encyclopedia of Philosophy (n.d.).

10.  Doyle (2010).

11.  Bennett (2012, 7).

12.  Sharp (2010, 171–76).

13.  deLaplante (2014).

Chapter 2

1.  DeLaplante (2016).

2.  Internet Encyclopedia of Philosophy (n.d.).

3.  Internet Encyclopedia of Philosophy (n.d.).

4.  One factor that helps you decide whether an argument is deductive or inductive is the intention of the person making the argument—does she intend her argument to be deductive, that is, iron-clad plausible if the premises are iron-clad true/plausible; or inductive, where the conclusion is at best plausible? See “Deductive Arguments and Valid Reasoning” at http://criticalthinkeracademy.com/courses/argument-ninja/lectures/51532

5.  Fishken (2008).

Chapter 4

1.  Sharp (2010), 488.

2.  Curtis (n.d.).

3.  Curtis (n.d.).

4.  Bryant (2013).

Chapter 5

1.  Angst (n.d.).

2.  Hamm (n.d.).

3.  Wikipedia (n.d.), retrieved from http: en.wikipedia.org/wiki/Boo.com

4.  Surowiecki (2005).

5.  Rogers (1995).

6.  Sharp (2010), Chapter 2.

7.  Private correspondence between Byron Sharp and Terry Grapentine. Sharp also discusses this topic on pages 112-113 of his textbook (2013), Marketing: Theory, Evidence, Practice.

8.  Zelm (2014).

9.  Wikipedia (n.d). Retrieved from en.wikipedia.org/wiki/Moon_landing_conspiracy_theories

10.  The Telegraph (2009).

11.  Bouty (2015).

12.  Jenson (2005).

13.  Wikipedia (n.d.). Retrieved from: en.wikipedia.org/wiki/Ropes_course

14.  Sharp (2013, 249).

15.  Blitz Team (2015).

16.  Wikipedia (n.d.). Retrieved from en.wikipedia.org/wiki/List_of_cognitive_biases

17.  Wikiquote (n.d.). Retrieved from en.wikiquote.org/wiki/Helmuth_von_Moltke_the_Elder

18.  Agilemethodology (n.d.)

19.  Brainyquote (n.d.).

20.  Forbes (n.d.).

21.  deLaplante (2016), Section 9.

22.  Highouse (2015).

23.  Highouse (2015).

24.  Schall and Smith (2000).

25.  Bennett (2012, 201).

26.  Ginsberg et al. (2009).

27.  O’Toole (2010).