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by Caroline Lewko, James Parton
Developer Relations: How to Build and Grow a Successful Developer Program
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Front Matter
Part I. Develop a Common Understanding
1. What Is Developer Relations?
2. Where Does Developer Relations Fit?
3. The Origin of Developer Relations and the Rise of the Developer
4. The Value of the Developer Economy
Part II. Key Differentiators
5. The Audience: Developers
6. Developers As Decision Makers
7. Developer First and Developer Plus
8. Business Models and Monetization Strategies
9. Developer Products
Part III. Alignment on Goals
10. Company Goals and Alignment
11. Program Goals
Part IV. Go-to-Market
12. Developer Segmentation
13. Developer Personas
14. Messaging
15. The Developer Journey
16. Discover
17. Developer Experience
18. Evaluate
19. Learn
20. Build
21. Scale
22. Developer Marketing
23. Events
24. Sales
25. Community
Part V. Managing and Growing Your Program
26. Metrics
27. Team
28. Program Phasing
29. Epilogue
Back Matter
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Front Matter
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