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by Harvard Business School Press
Developing a Business Case
Cover
Pocket Mentor Series
Copyright
Mentor’s Message: The Advantages of a Solid Business Case
Developing a Business Case: The Basics
What Is a Business Case?
Business case versus business plan
When you should create a business case
A complex document
Seven steps to a business case
Step 1: Define the Opportunity
Identifying a problem or opportunity
Developing an opportunity statement
Identifying your business objectives
Prioritizing your objectives
Assigning metrics to your objectives
Step 2: Identify the Alternatives
Generating a list of options
Gathering input
Narrowing your choices
Step 3: Gather Data and Estimate Time Frame
Identifying the information you need
Collecting the data
Setting a time frame
Documenting your estimates and assumptions
Step 4: Analyze the Alternatives
Evaluating alternatives against your metrics
Understanding common financial metrics
Creating a framework for comparing alternatives
Step 5: Make a Choice and Assess the Risk
Selecting the best solution
Weighing the risks
Deciding how to mitigate the risks
Determining whether to modify your recommended course of action
Step 6: Craft a Plan for Implementing Your Idea
Understanding the purpose of an implementation plan
Listing your milestones
Communicating with decision makers
Identifying resources you’ll need
Clarifying responsibilities
Indicating expected payoff
Tracking your results
Step 7: Communicate Your Case
Understanding your audience
Using visuals to present your case
Tips and Tools
Tools for Developing a Business Case
Test Yourself
Answers to test questions
To Learn More
Sources for Developing a Business Case
Search in book...
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