Index
A
- Aberdeen Group
- ABI Research
- Accelerated Mobile Pages (AMP) project (Google)
- account based marketing (ABM)
- Acres of Diamonds (Conwell)
- acts of God questions
- ad decline (Influencer Marketing key trend 1)
- Adelson, Jay
- AdiQus
- Adobe
- adoption (social selling system)
- advertising
- Business Relationship Optimization
- decline in (Influencer Marketing key trend 1)
- on Facebook
- MarTech and advertising networks
- predictive advertising management
- return on ad spend (ROAS)
- search engine advertising
- See also human resources (HR) recruiting; social media
- advice, rejecting
- AdWords (Google)
- Agile Marketer (Roland Smart)
- agility, of marketing technology (MarTech)
- agreement, influence and
- Airbnb
- Airobotics
- alignment
- with company's purpose
- of goals
- Altimeter Group
- American Airlines
- Amplifiers (A)
- defined
- overview
- reasoning by
- Analytics (Google)
- Andreesen, Marc
- Angel.co
- Apple
- archetypes of people
- Amplifiers (A)
- Influencers (I)
- interaction between
- Motivatables (M)
- overview
- Zombies (Z)
- See also individual archetype names
- artificial intelligence (AI), future of
- Art of SEO, The (Enge, Spencer, Stricchiola)
- Ashton Media
- “ass kiss it forward”
- attention
- audience, size and type
- audience development exercise
- audit
- brand guidelines audit
- of business goals (exercise)
- for Centers of Excellence (COE)
- heuristic audit
- ROT (Redundant, Out of date, Trivial) content audit
- social media marketing checklist
B
- Baby Boomers, cultural differences from Millennials
- Baer, Jay
- Barkley
- base content
- BCG Matrix (Boston Consulting Group)
- Belcher, Jovan
- belief, need for
- Bell, Alexander Graham
- Bennett, Steve
- Bing
- Bliss, Jeanne
- Blockbuster
- blockchain ledger
- body, subconscious mind and
- BOLD (Diamandis)
- Bonte, Dominique
- Boston Consulting Group
- brain, defined
- brand
- brand guidelines audit
- brand-influencer fit of Influencer Marketing
- building a personal brand
- living the brand
- BrightEdge
- Brin, Sergey
- Brinker, Scott
- Brinkworth, Christ
- Brito, Michael
- Brown, Michael
- BuiltWith
- business goal exercises
- Business Relationship Optimization
- buyer persona
C
- Calendly.com
- campaign management applications
- “Can Pioli” (campaign)
- CareerArcTM
- case studies
- #Closing $Millions for Pennies on the Dollar
- Finding 500,000 Worth of Talent for 250 In ADS (case study)
- Fort Collins Startup Week goes Global on $2,500
- #Hirecarlos How to Get Your Dream Gig with Social Media (case study)
- $1 Billion Dollar Growth Hack
- cause and effect (law of laws)
- CCP Digital
- CCXPTM (Customer Experience Professional's Association)
- CEB Global
- Centers of Excellence (COE)
- challengers (Gartner Magic Quadrant)
- change
- as constant
- rate of
- resistance to
- channels, for Influencer Marketing
- Charney, Matt
- Chief Customer Officer 2.0 (Bliss)
- “Chiefs Kingdom”
- ChiefsPlanet.com
- Churchill, Winston
- Church of Lazlo, The (radio show)
- CIO.com
- #Closing $Millions for Pennies on the Dollar (case study)
- cognitive dissonance
- collective organizational mind
- comfort zone, breaking through
- competitors
- honest evaluation of
- Insights Layer and
- Compute Midwest (Disruption Institute)
- Concept Therapy movement
- conditioning
- conscious mind
- Constant Contact
- content
- base versus peripheral
- content delivery network (CDN)
- content marketing and paid media amplification
- content strategy versus content marketing
- governance guidelines
- marketing strategy, social media marketing checklist
- quality of, for search engine optimization (SEO)
- ROT (Redundant, Out of date, Trivial) content audit
- See also Success Layer
- Content Marketing Institute (CMI)
- Content Marketing Playbook (Patel)
- conversion optimization
- Conwell, Russell
- Costa, Rebecca
- Covey, Stephen
- Cox, Joe
- creativity
- creative imagination and synthetic imagination
- imagination and
- substance and
- credibility, for Influencer Marketing
- Crennel, Romeo
- C-suite
- CMOs driving budget increase in spend (Influencer Marketing key trend 3)
- decision making by
- including CEO's photo for advertising
- social business strategy and
- social media used by
- culture
- cultural fit and social media for evaluation
- cultural forces questions
- as group habit
- See also organizational culture
- CustomerBliss.com
- customer experience
- digital sense importance to
- “satisfied” customers
- Customer Experience Professional's Association (CXPA)
- customer journeys
- Journey Map Touch Point Exercise
- key touch points
- customer relationship management (CRM)
- goals for social selling
- for marketing technology (MarTech)
- customers
- as asset
- competitors and forces
- customer-centric organization, building (See Experience Marketing Framework TM (EMF))
- persona and customer journey mapping
- Purpose, People, and Process
- See also customer service; Insights Layer
- customer service
- audit for Centers of Excellence (COE)
- fundamentals of
- goals for
- overview
- prioritization for
- customization
D
- Dairy Queen
- Dand, Mia
- data management platform (DMP)
- deception (6D phase)
- decision making
- archetypes of people and
- customer-centric
- deductive reasoning
- Delivering Happiness (Hsieh)
- Deloitte
- dematerialization (6D phase)
- Deming Cycle
- democratization (6D phase)
- demonetization (6D phase)
- Denver Startup Week (2013)
- design thinking
- for all departments
- Garrett on
- Inspiration, Ideation, Implementation spaces of
- Success Layer
- Vision Layer
- Diamandis, Peter
- Digg 1 Million User Party
- Digital Bits, overview
- Digital Continuum
- digital sense
- digital transformation and
- guiding principles of (See also Experience Marketing FrameworkTM (EMF))
- importance of
- overview
- as sixth sense AI invention
- See also future-proofing
- Digital Sense (Wright, Snook)
- audience of
- inception of
- DigitalSen.se
- BCG Matrix template
- e-mail subscription
- Heuristic Audit Checklist
- marketing hacks, case studies, resources
- marketing tools
- MarTech Glossary
- monthly webinars
- newsletter
- The Not-So-Secret-Guid to ALL Our Secrets (Ethology)
- ROT content template
- 7 Laws of Awareness (podcast)
- 7 Universal Laws (podcast)
- digital transformation
- attention and trust
- Influencers (I), Amplifiers (A), Motivatables (M), and Zombies (Z)
- overview
- digitization (6D phase)
- Direct Customer Knowledge Drives Tactics (guiding principle)
- “Discover, Design, Deploy” approach, of EMF
- discovery, in Influencer Marketing
- disruption (6D phase)
- Disruption Institution
- distributed ledger
- DivvyHQ.com
- Docs (Google)
- Dorsey, John
- DoubleClick (Google)
- driverless cars
- drones
- Dynamic Signal
E
- Earshot.com
- Edelman Trust Barometer
- efficiencies, need for (Influencer Marketing key trend 2)
- Elements of User Experience (Garrett)
- Eloqua
- El Toro
- e-mail marketing
- Emerson, Ralph Waldo
- Emfluence
- emotion
- stories to connect to
- understanding mind and
- empathy (EQ)
- audience development exercise
- as fundamental customer service
- importance of
- Employee Net Promoter Score (eNPS)
- employees
- archetypes of people and
- hiring (See human resources (HR) recruiting)
- Influencer Marketing, employee advocacy
- as internal customers
- Enderle, Robert
- Engagio
- Enge, Eric
- enjoyment, of work
- Ensighten
- Enterprise Paid Media Campaign Management Platforms 2016 (MarketingLand)
- enterprise paid search
- Ethology
- EMF creation by,(See also Experience Marketing FrameworkTM (EMF))
- The Not-So-Secret-Guide to ALL Our Secrets
- overview
- purpose statement
- ROT (Redundant, Outdated, Trivial) content audit
- ExactTarget/Salesforce Marketing Cloud
- execution. See Success Layer
- exercises
- audience development
- Journey Map Touch Point Exercise
- Penny or $1 Million Dollars Exercise
- ROT (Redundant, Outdated, Trivial) content audit
- Vision Layer audit of business goals
- Experience Marketing FrameworkTM (EMF)
- MarTech frameworks and the EMF (See also marketing technology (MarTech))
- overview
- three agreements to customer-centric accountability cultures
- See also Insights Layer; organizational mind; social business strategy and tactics; Success Layer; Vision Layer
- exponential thinking, linear thinking versus
F
- Facebook
- advertising on
- layered look
- Messenger
- profiles of job candidates
- videos on
- FCC
- fear
- Feeling Excited and Ready! (FEAR)
- Terror Barrier as
- feasibility
- Ferrara, Jon
- Fiber (Google)
- “5 Capabilities” Model
- 5G, future of
- Fleet, Thurman
- Focus on Measurable Results (guiding principle)
- Forrester Research
- Fort Collins Startup Week goes Global on $2,500 (case study)
- Fourth Industrial Revolution
- Fourth Turning, The (Howe, Strauss)
- FoxNews.com
- free will
- Fuller, Buckminster
- future-proofing
- by avoiding obsolescence
- building a personal brand
G
- Gandhi, Mahatma
- Garrett, Jesse James
- Gartner
- Gartner Magic Quadrant
- Gelphman, Mike “Jortsy”
- GeniusMonkey.com
- GenX, cultural differences from Millennials
- GEO targeting
- GetAround
- Ghostery
- Gil, Carlos
- Gladwell, Malcolm
- Global Triage (Symantec)
- goals
- appropriate campaign goals
- audit of (exercise)
- beginning with end in mind
- for customer service
- scope of
- for social selling
- See also Vision Layer
- Google
- Accelerated Mobile Pages (AMP) project
- AdWords
- Analytics
- Docs
- DoubleClick
- Fiber
- founding of
- Project Skybender
- Retargeting
- Yahoo! and
- Google Story, The (Vise)
- governance guidelines
- Granell, Eric
- Gretzky, Wayne
- GrowthVerse.com
- gShiftLabs
- Guns N’ Roses
- Gupta, Mayur
H
- Haanel, Charles
- Hagen, Kristi
- Have a System for Ongoing Innovation (guiding principle)
- headlines, for social media
- Heaton, Gavin
- Heuer, Meg
- heuristic audit
- Hill, Napoleon
- HomeDepot
- hospitality, as fundamental customer service
- Howe, Neil
- Hrach, Anna
- Hsieh, Tony
- Huawei
- Hug Your Haters (Baer)
- Huizenga, Wayne
- human resources (HR), social selling by
- human resources (HR) recruiting
- advertising themes for
- Finding 500,000 Worth of Talent for 250 In ADS (case study)
- #Hirecarlos How to Get Your Dream Gig with Social Media (case study)
- new strategies for
- overview
- social media to evaluate cultural fit
- Humarithms
- Hunt, Clark
- “hunt and fish”
- Hydroswarm
I
- IBM
- ideation. See Vision Layer
- imagination
- defined
- six intellectual faculties, overview
- Inc. magazine
- Indeed.com
- Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future, The (Kelly)
- influence
- shock, awe/fascination, and agreement methods of
- Influencer Marketing
- advertising decline (key trend 1)
- audience size and type
- brand-influencer fit of
- categories of
- channels for
- CMOs driving budget increase in spend (key trend 3)
- content format and type
- credibility and topical relevancy for
- employee advocacy
- employees for credibility
- factors fueling chaos in (key trend 4)
- “5 Capabilities” Model
- Influencer Marketing Manifesto (Altimeter Group)
- Influencer Marketing Technology report (Lighthouse3)
- lack of resonance and transparency controversy
- need for efficiencies and proving ROI (key trend 2)
- overview
- sales
- Influencer Marketing Technology report (Lighthouse3)
- Influencers (I)
- defined
- overview
- See also Influencer Marketing
- information, accessibility of
- Infusionsoft
- innovation
- EMF and
- Have a System for Ongoing Innovation (guiding principle)
- living the brand for
- Innovation Hub (Mercer)
- Innovation Loop
- Insights Layer
- audience development exercise
- competitive landscape, evaluating
- customer as asset
- customers, competitors, and forces
- EMF, overview, (See also Experience Marketing FrameworkTM (EMF))
- feasibility of goals
- overview
- persona and customer journey mapping
- Purpose, People, and Process
- 6Ds (phases), as classified by Diamandis
- Inspiration, Ideation, Implementation (design thinking spaces)
- Internet of Things (IoT)
- intuition
- defined
- six intellectual faculties, overview
- IP-based advertising
J
- Jab, Jab, Jab, Right Hook (Vaynerchuk)
- Jobs, Steve
- Jobvite Recruiter Nation
- Journey Map Touch Point Exercise
K
- Kaizen
- Kansas City Chiefs
- Kansas City Royals
- Kauffman Entrepreneurial Foundation
- KCT (Keep, Change, or Trash)
- Kelly, Kevin
- Kenshoo
- Kentucky Fried Chicken (KFC)
- Key Performance Indicators (KPIs)
- Bliss on
- orbiting loops
- touch point map for
- Vision Layer
- Khanna, Parag
- King, Michael
- KISSMetrics
- Kloster, Phil
- Kramer, Bryan
L
- Lao Tzu
- Law of Compensation
- law of laws
- law of polarity
- Lazlo (disc jockey)
- LeaderNetworks.com
- leaders (Gartner Magic Quadrant)
- Lean Six Sigma
- “Learn, Plan, Do” approach, of EMF
- legislative forces questions
- Leonhard, Gerd
- Li, Charlene
- lifelong learning
- Lighthouse3
- Lindstrom, Martin
- linear thinking, exponential thinking versus
- lip service
M
- magnification, by mind
- MailChimp
- Maltz, Maxwell
- Manion Josh
- ManPower
- Marin Software
- Markee, Casey
- marketing automation
- marketing cloud
- MarketingLand
- “marketing operating system”
- marketing technology (MarTech)
- agility of
- always-on assessment, evaluation, and adoption for
- analytics and tracking
- building solid MarTech stack
- CRM for
- for driving business growth
- driving internal buy-in and stakeholder influence
- fragmentation of
- frameworks of, and EMF
- investment in
- marketing automation
- “marketing operating system”
- mobile marketing technology stacks
- monitoring MarTech stack
- overview
- tag management
- See also Influencer Marketing
- Master Key System, The (Haanel)
- Matrix, The (film)
- Maxymiser
- Mead, Margaret
- meaning, perception as
- measurement
- Focus on Measurable Results (guiding principle)
- MarTech analytics and tracking
- social media marketing checklist
- for Success Layer
- Vision Layer scope
- See also audit
- Media Wyse
- memory
- defined
- six intellectual faculties, overview
- Mercer
- Michelangelo
- Microsoft
- Millennials, cultural differences from Baby Boomers/Gen X
- Miller, Jon
- mind
- body and
- conscious mind
- over organizational matter (See organizational mind)
- senses
- subconscious mind
- understanding
- mobile-friendly websites
- mobile marketing technology stacks
- Moore, Geoffrey
- Moses
- Motivatables (M)
- defined
- overview
- reasoning by
- motivators. See Influencers (I)
- Mozcon
- Mullett, Kevin
- Murphy, Joseph
- Musk, Elon
N
- nanobot technology
- Napster
- negative-feedback servomechanism
- news organizations, “Breaking News” alerts of
- niche players (Gartner Magic Quadrant)
- Nielsen
- Nimble
- nodes
- Learn (Success Layer node)
- “learn, plan, do” approach, of EMF
- micronodes
- See also Success Layer; Vision Layer
- Norton
- Not-So-Secret-Guide to ALL Our Secrets, The (Ethology)
- NTT DOCOMO
O
- objectives
- Success Layer and (See also goals)
- tactics
- Ohanian, Alexis
- $1 Billion Dollar Growth Hack (case study)
- Operational Loop
- Opportunity Age
- Optus (story)
- Oracle
- orbiting loops
- O’Reilly
- organizational culture
- culture as group habit
- sense-making organizations
- See also organizational mind
- organizational mind
- breaking through comfort zone
- constant change for
- dealing with Zombie attacks
- intellectual faculties
- mind and brain mechanics
- overview
- six largest companies
- substance and creativity
- visualization with stick-person graphic
- “Other People's Opinions” (OPO)
- Ottaviano, Lia
- outreach, in Influencer Marketing
P
- Page, Larry
- page speed
- paradigm, Terror Barrier as
- Patel, Sujan
- pay per click (PPC)
- Peacock, Tim
- Penny or $1 Million Dollars Exercise
- perception
- defined
- six intellectual faculties, overview
- peripheral content
- persona
- audience development exercise
- of buyer
- customer journey mapping and
- identifying ideal personas, social media marketing checklist
- persuasion. See Influencers (I)
- photos of CEOs, for advertising
- Pioli, Scott
- Plan, Do, Check, Act
- planning. See Vision Layer
- Playa's Anthem
- Portalatin, Julio
- Power of Your Subconscious Mind, The (Murphy)
- Poynter, Dan
- predictive advertising management
- presence (social selling system)
- pressure, removing
- PR hacking
- prioritization
- alignment of goals
- for customer service
- feasibility of goals
- overview
- for Success Layer
- for vision
- Proctor, Bob
- Project Skybender (Google)
- “ProSumerTribuDucers”
- Pruitt, Jeffrey
- PsychoCybernetics (Maltz)
- Pubcon
- Purewal, Pavey
- Purpose, People, and Process approach
- defined
- Influencer Marketing and employee advocacy
- for recruiting, (See also human resources (HR) recruiting)
- purpose statement
Q
- Qualcomm
- QuanticMind
- questions
- acts of God
- to assess technological forces
- cultural forces
- legislative forces
- QuickSprout
- Quiroz, Tony
R
- rate of change
- Real-Time Marketing
- reasoning
- RE/CODE (2016)
- recruiting. See human resources (HR) recruiting
- Recruiting Daily (blog)
- Reid, Andy
- relationships
- “ass kiss it forward”
- business as
- Business Relationship Optimization
- CRM for MarTech
- Customer Relationship Marketing (CRM)
- enjoyment of work
- personalization of
- in recruiting
- reliability
- remarketing
- reorganization
- caution about
- shock (impact) of
- research. See Insights Layer
- resonance, lack of
- Retargeting (Google)
- return on investment (ROI)
- efficiencies and ROI (Influencer Marketing key trend 2)
- MarTech for driving internal buy-in and stakeholder influence
- Operational Loop and Innovation Loop for
- return on ad spend (ROAS)
- social media and personalization
- social media and proximity
- revenue (social selling system)
- rFactr
- Rogers, Stewart
- Rollyson, Christopher
- Rose, Kevin
- Ross, Jennifer
- ROT (Redundant, Out of date, Trivial) content audit
- Rowley, Jill
- Rubin, Ted
S
- Salem, Enrique
- sales. See social selling
- Salesforce
- “satisfied” customers
- Save Our Chiefs
- SOC social media movement
- story of
- Schurenberg, Eric
- Schwab, Klaus
- scope, of Vision Layer
- search engine optimization (SEO)
- content quality
- enterprise paid search
- GEO targeting and IP-based advertising
- key determinants affecting search ranking
- MarTech for
- overview
- predictive advertising management
- “Secret Job Interview, The” (Snapchat story)
- secure transactions
- as fundamental customer service
- secure sites (HTTPS)
- self-image
- self-interest, enlightened
- sense-making organizations
- senses
- 7 Laws of Awareness (podcast)
- 7 Success Factors of Social Business Strategy (Li, Solis)
- 7 Universal Laws (podcast)
- Sexton, Koka
- Shantz, Rhonda
- Shewhart Cycle
- shock (impact), influence and
- shopping experience, as fundamental customer service
- Signal
- SiriusDecisions
- 6Ds (phases)
- deception
- dematerialization
- democratization
- demonetization
- digitization
- disruption
- Skurt
- Small Data (Lindstrom)
- Smart, Roland
- smartphones, as modern “necessity”
- SMX Social Media Conference
- Snapchat
- Snook, Brianne
- Snook, Chris J.
- social business strategy
- building exercise
- executing
- for HR (See human resources (HR) recruiting)
- for Influencers and employee advocates (See Influencer Marketing)
- purpose statement
- social business, defined
- social business map
- See also customer service; social business strategy and tactics; social selling; Vision Layer
- social business strategy and tactics
- appropriate campaign goals
- content marketing and paid media amplification
- Fort Collins Startup Week goes Global on $2,500 (case study)
- $1 Billion Dollar Growth Hack (case study)
- overview
- search engine optimization (SEO)
- “Social Business Strategy Use Cases” (Rollyson)
- social media
- beer example
- channels for Influencer Marketing,(See also Influencer Marketing)
- for human resources (HR) recruiting (See also human resources (HR) recruiting)
- marketing checklist for
- networking through
- objectives for
- $1 Billion Dollar Growth Hack (case study)
- Optus (story)
- Save Our Chiefs (story)
- triage for customer experience
- See also audit; social business strategy and tactics
- social selling
- account based marketing (ABM) for
- challenges of
- #Closing $Millions for Pennies on the Dollar (case study)
- defined
- goals for
- implementation of
- importance of
- Influencer Marketing and employee advocacy for
- overview
- ownership of
- system
- Social Selling Labs
- SocialTalent.co
- Solis, Brian
- Spencer, Stephan
- Spring
- stick-person graphic
- cause and effect (law of laws)
- overview
- for transformation
- See also organizational mind
- Stone, Biz
- stories, “facts tell, but stories sell”
- Strategy Brings Vision to Life (guiding principle)
- Strauss, William
- Stricchiola, Jessie
- Structure Hiring: The Advantage of the New People Team (Charney)
- subconscious mind
- substance, creativity and
- Success Layer
- beginning with end in mind
- brand guidelines audit
- EMF and
- governance guidelines
- heuristic audit
- memory and
- Operational Loop and Innovation Loop
- overview
- ROT (Redundant, Out of date, Trivial) content audit
- social business, defined
- Symantec
- synthetic imagination
T
- tactics. See social business strategy and tactics
- tag management solution (TMS)
- Tealium
- technology
- democratization and
- future-proofing by avoiding obsolescence
- questions to assess technological forces
- See also marketing technology (MarTech)
- Terror Barrier
- Think and Grow Rich (Hill)
- “thin-slicing”
- T-Mobile
- TMZ.com
- TOFU (top of funnel) elements
- topical relevancy, for Influencer Marketing
- touch point map, for customer journey
- Toyota Production System
- transparency
- as fundamental customer service
- lack of
- triage, for customer experience
- trust
- Turo
U
- Uber
- Ultimate Goal
- Universal Mind
- user experience (UX/UI)
- EMF and
- for secure customer transactions
V
- Vaynerchuk, Gary
- VB Engage
- VB Insight
- VentureBeat
- Verizon
- virtual reality
- masterminds and uploadable consciousness
- mini-VRcations
- Vise, David A.
- Vision Layer
- business as relationship
- business goal exercises
- competitive landscape
- customer journeys, Journey Map Touch Point Exercise
- customer journeys and key touch points
- defining scope of
- EMF and
- overview
- Strategy Brings Vision to Life (guiding principle)
- substance and creativity
- understanding mind with stick-person graphic
- Viskovich, Julio
- Voice of Customer (VOC)
- “VRcations”
W
- Wall Street Journal, The
- Watchman's Rattle, The (Costa)
- Web 2.0 Expo
- Weiner, Jeff
- Weldon, Marcus
- Western Union
- Wheeler, Tom
- will
- defined
- free will
- six intellectual faculties, overview
- Wired
- word of mouth tools, in Influencer Marketing
- WordStream
- World Economic Forum
- Wright, Travis
X
- X: The Experience Where Business Meets Design (Solis)
- x-type conditioning
Y
- Yahoo!
- Your Brand (Brito)
- YouTube
Z
- Zac, Jordan
- Zappos
- Zombies (Z)
- dealing with Zombie attacks
- defined
- hiring process and
- overview
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