Appendix A
Marketing and Communications Plan

[Company Name Here]

[Address 1]

[Address 2]

[Telephone]

[Company Website]

Revision History

Corporate Mission:

[Insert your corporate mission here]

Program Objective:

[Insert Program Objective here]

Program Audience

Communication Plan

Competitive Landscape

Marketing Objectives

What is the goal of marketing activities?

The goal of the marketing plan is to

• [Goal 1]
• [Goal 2]
• [Goal 3]

Sample activities…

Analytics Mission & Vision Statements

Mission Statement:

Vision Statement: