- Cover Page
- Title Page
- Copyright Page
- Introduction
- Principle 1: innovation must be approached as a disciplined process.
- Principle 2: innovation must be approached comprehensively.
- Principle 3: Innovation must include an organized, systematic, and continual search for new opportunities.
- Principle 4: Innovation must be directed from the top and involve the total enterprise.
- Principle 5: Innovation must be customer-centered.
- How the Chapters Ahead Will Guide You
- CHAPTER 1: What It Takes to Drive Growth
- Why Innovation Is the Best Way to Stimulate Growth
- What Innovation Is, and What It Isn’t
- The Purpose of Innovation: Create New Customer Value
- The Three Types of Innovation
- Type 1: Product Innovation
- Type 2: Process Innovation
- Type 3: Strategy Innovation
- Not All Innovations Jump-Start Growth
- Substantial Innovations
- Breakthrough Innovations
- Designing Your Firm’s Innovation Process
- Assessing Your Firm’s Innovation Adeptness
- Scoring
- CHAPTER 2: Leading Innovation
- The Leader’s Quandary
- Managing the Present or Inventing the Future?
- Six Essentials of Leading Innovation
- Leadership Strategy 1: Innovation must be led from the top.
- Leadership Strategy 2: Design and implement an innovation process.
- Leadership Strategy 3: Spread responsibility for making innovation happen.
- Leadership Strategy 4: Allocate resources and decide on levels of risk.
- Leadership Strategy 5: Establish innovation metrics.
- Leadership Strategy 6: Reward and incentivize innovation.
- CHAPTER 3: Cultivating the Culture
- What Is Culture, Anyway?
- Fear—the Enemy of an Innovative Culture
- From Controlling Behavior to Shaping Behavior
- Creating the Culture: What Doesn’t Work
- Unpacking the Steps Leading to Breakthrough
- Creating an Innovation-Adept Culture
- Culture Strategy 1: Assess variance between present climate and optimum climate.
- Culture Strategy 2: Describe barriers to innovation.
- Culture Strategy 3: Describe your current innovation process.
- Culture Strategy 4: Address the “lack of time” barrier.
- Culture Strategy 5: Institute practices that create openness.
- Culture Strategy 6: Balance the mix of people.
- Culture Strategy 7: Identify mavericks.
- Culture Strategy 8: Improve or change the system.
- Culture Strategy 9: Examine your attitude regarding innovation and individual contributors.
- Culture Strategy 10: Identify and develop champions.
- Culture Strategy 11: Identify and recruit innovators.
- Designing Your Firm’s Approach to an Innovation-Adept Culture
- CHAPTER 4: Fortifying the Idea Factory
- CHAPTER 5: Mining the Future
- Filling the Funnel at Royal Dutch/Shell
- Taking the Fuzz Out of the Front End of Innovation
- How Growth-Spawning Companies Mine the Future
- Mining Strategy 1: Scan and monitor the sources of innovation opportunity.
- Mining Strategy 2: Create your personal future-scan system.
- Mining Strategy 3: Integrate future scanning with your company’s idea management system.
- Mining Strategy 4: Assault industry assumptions.
- Mining Strategy 5: Broaden your company’s vision.
- Mining Strategy 6: Strategize your place in the first-mover, fast-follower race.
- Designing Your 21st-century Future-Mining Capability
- CHAPTER 6: Filling the Idea Funnel
- Reinventing Ideation
- Ideation Strategy 1: Activate your own idea factory first.
- Ideation Strategy 2: Benchmark and learn new ideation methods.
- Ideation Strategy 3: Invite Everyone’s Participation
- Ideation Strategy 4: Focus on the unarticulated needs of customers.
- Ideation Strategy 5: Seek ideas from new customer groups.
- Ideation Strategy 6: Involve supply chain partners in ideation.
- CHAPTER 7: Producing Powerful Products
- Driving Growth Via New Products
- How Innovation-Adept Firms Approach Product Innovation
- Six Strategies for Producing Powerful Products
- Product Innovation 1: Study previous breakthrough products.
- Product Innovation 2: Focus relentlessly on value creation throughout the development process.
- Product Innovation 3: Design and implement a new product development process.
- Product Innovation 4: Use a learning strategy for more radical ideas.
- Product Innovation 5: Use cross-functional teams.
- Product Innovation 6: Use rapid prototyping.
- Upgrading Your Own Product Strategy
- CHAPTER 8: Generating Growth Strategies
- Who Moved Our Value Proposition?
- Getting Serious About Strategy Innovation Growth
- The Payoff of Strategy Innovation
- Doing More with Chicken at Tyson Foods
- The Elements of Successful Strategy Innovation
- Growth Strategy 1: Look for Opportunities in Market Positioning.
- Growth Strategy 2: Look for opportunities in customer outsourcing.
- Growth Strategy 3: Look for opportunities in understanding customer needs.
- Growth Strategy 4: Look for opportunities to reinvent your business model.
- Growth Strategy 5: Look for opportunities to redefine value-added.
- Growth Strategy 6: Rethink how your product or service gets into the hands of customers.
- CHAPTER 9: Selling New Ideas
- Selling Strategies for the Global Economy
- The Bottleneck Clogging the Pipeline, or Why Selling Ideas Is a Growing Challenge
- Seven Strategies for Selling New Ideas
- Selling Strategy 1: Make everyone an idea evangelist.
- Selling Strategy 2: Focus on the customer’s mean time to payback.
- Selling Strategy 3: Make it safe for customers to experiment.
- Selling Strategy 4: Sell conceptually.
- Selling Strategy 5: Build markets for your products and services.
- Selling Strategy 6: Convert the early adopters and gatekeepers first.
- Selling Strategy 7: Be persistent.
- CHAPTER 10: Taking Action in Your Firm
- Acknowledgments
- Source Notes and Resources for Further Study
- Introduction
- Chapter 1: What It Takes to Drive Growth
- Chapter 2: Leading Innovation
- Chapter 3: Cultivating the Culture
- Chapter 4: Fortifying the Idea Factory
- Chapter 5: Mining the Future
- Chapter 6: Filling the Idea Funnel
- Chapter 7: Producing Powerful Products
- Chapter 8: Generating Growth Strategies
- Chapter 9: Selling New Ideas
- Chapter 10: Taking Action in Your Firm
- Index
- About the Author
- About Berrett-Koehler Publishers
- Be Connected
