Endnotes
Introduction
1. Moses Hadas, ed., The Basic Works of Cicero (Random House, 1951), p. 190.
Chapter 1
1. Shirley S. Wang, “Remember: Think of a Gimmick to Get Ahead in the Memory Game,” Wall Street Journal, March 23, 2012.
2. Maureen Dowd, “Sexy Ruses to Stop Forgetting to Remember,” New York Times, March 8, 2011.
3. Memrise website, www.memrise.com/welcome.
4. Ed Cooke, “Total Recall,” The Guardian, October 17, 2008.
Chapter 2
1. Amanda Foreman, “Turning Messy History into a Tale,” Wall Street Journal, July 2, 2011.
2. Amanda Foreman Biography, www.amanda-foreman.com/biography.shtml.
3. Kill Your Darlings ATL website, A Community for Atlanta Writers, www.killyourdarlingsatl.com.
4. Arthur Thomas Quiller-Couch, On the Art of Writing (Quontro Legacy, 2010).
5. Christopher Markus and Stephen McFeely, “Script Tip: Kill Your Darlings,” Wall Street Journal, July 23, 2011.
6. William Strunk and E. B. White, The Elements of Style (Longman, 1999).
7. Stephen King, On Writing (Scribner, 1999).
Chapter 3
1. The Wicked Wit of Winston Churchill, Compiled, Edited, and Introduced by Dominique Enright. (London: Michael O’Mara Books, Limited, 2001, 2011).
2. Jason Gay, “Why Are the Playoffs So Long?” Wall Street Journal, April 29, 2012.
3. USHistorySite.com, www.ushistorysite.com/fdr_quotes.php.
4. James Collins, “The Plot Escapes Me,” New York Times, September 17, 2010.
5. Guy Kawasaki, Enchantment (Portfolio, 2011).
Chapter 5
1. Federico Fellini, Fellini on Fellini (Da Capo Press, 1996).
2. Casey Schwartz, “ADHD’s Upside is Creativity, Says a New Study.” The Daily Beast, February 8, 2011.
Chapter 6
1. PBS.org, American Masters, “Woody Allen: A Documentary, About the Film,” July 21, 2011. www.pbs.org/wnet/americanmasters/episodes/woody-allen-a-documentary/about-the-film/1865/.
2. Mindjet, www.mindjet.com.
3. Microsoft Support, “A Comparison of Visio Standard and Visio Professional,” http://support.microsoft.com/kb/896660.
4. A. O. Scott, “When in Rome, Still an Anxious New York Intellectual,” New York Times, Movies, June 21, 2012.
5. PBS.org, op. cit.
Chapter 7
1. “Existentialism,” Wordnik, www.wordnik.com/words/existentialism.
2. Basic Funny Quotes, “Woody Allen,” www.basicjokes.com/dquotes.php?aid=136.
3. Mick LaSalle, “Review: Woody Allen’s Meandering ‘Dark Stranger,’” San Francisco Chronicle, October 1, 2010.
4. Stephen R. Covey, The 7 Habits of Highly Effective People. (Free Press, A Division of Simon & Shuster, 1989, 2004), p. 95.
Chapter 8
1. Terry Teachout, “Manipulated Puppets, Manipulated Tears,” Wall Street Journal, April 15, 2011.
2. A. O. Scott and Manohla Dargis, “Better to Be Interesting Than Right,” New York Times, March 24, 2011.
Chapter 9
1. Better Presenting, Annual Conference, www.betterppt.com/summit/.
Chapter 12
1. A. O. Scott, “A Simple Prescription for Superior Powers,” Movie Review, Limitless, The New York Times, March 17, 2011.
Chapter 13
1. Clive Thompson, “Clive Thompson on Capturing Aha Moments,” Wired Magazine, May 31, 2011.
2. Charles McGrath, “Nicholson Baker: The Mad Scientist of Smut,” New York Times Magazine, August 4, 2011.
3. Clive Thompson, op. cit.
Chapter 14
Theme image, British Prime Minister Sir Winston Churchill addresses joint session of Congress, January 1942, public domain
1. The Churchill Centre and Museum at the Churchill War Rooms, London, “Quotes FAQ,” www.winstonchurchill.org/learn/speeches/quotations/quotes-faq. The full speech is contained in The Unrelenting Struggle (London: Cassell and Boston: Little Brown, 1942) and is found on pages 274-76 of the English edition. It may also be found in The Complete Speeches of Winston S. Churchill, edited by Robert Rhodes James (New York: Bowker and London: Chelsea House, 1974).
2. Mardy Grothe, Neverisms: A Quotation Lover’s Guide to Things You Should Never Do, Never Say, or Never Forget (Collins Reference, 2011).
3. Erin McKean, “How’s ‘Never’ for You?” Boston.com, June 12, 2011.
4. Dave Sterry and Arielle Eckstut, eds., Satchel Sez: The Wit, Wisdom, and World of LeRoy “Satchel” Paige (Three River Press, 2001).
Chapter 15
1. IMDb, Casablanca (1942), “Memorable Quote for Casablanca,” www.imdb.com/title/tt0034583/quotes.
2. David Brody, “Newt Gingrich Tells the Brody File He ‘Felt Compelled to Seek God’s Forgiveness,’” The Brody File, CBN News, Blogs, March 8, 2011.
3. John M. Broder, “Familiar Fallback for Officials: ‘Mistakes Were Made,’” The New York Times, March 14, 2007.
Chapter 16
1. Cassell Bryan-Lowe and Russell Adams, “Dow Jones CEO Resigns Over Scandal,” Wall Street Journal, July 16, 2011.
2. John F. Burns, “A Day of Apologies for the Murdochs, and of New Questions for Cameron,” New York Times, July 16, 2011.
3. Dan Sabbagh and Josh Halliday, “Rupert Murdoch ‘Not Fit’ to Lead Major International Company, MPs Conclude,” The Guardian, May 1, 2012.
4. Paul Sonne and Jeanne Whalen, “News Corp. Blasted in U.K.,” Wall Street Journal, May 1, 2012.
Chapter 17
Theme image, Bill Clinton, official presidential portrait, www.whitehouse.gov, public domain
1. Robert Yoon, “Clinton Earns $65 Million in Speaking Fees as Private Citizen,” CNN Political Ticker blog, June 29, 2010.
2. Peggy Noonan, “The Life of the Party,” Wall Street Journal, August 4, 2012.
3. Chris Lehourites, “Clinton, Freeman Not Dazzling in Cup Pitch,” NBC Sports, December 1, 2010.
4. December 1, 2010: USA 2022 Bid Presentation, YouTube.com, www.youtube.com/watch?v=Oe6yMPeU0DE&feature=related.
5. Steve Kelley, “Qatar? Really? FIFA Awards 2022 World Cup to Soccer-Poor, Oil-Rich Qatar,” Seattle Times, December 2, 2010.
6. Matt Scott, “Mike Lee, the Englishman Behind Qatar’s World Cup Success,” The Guardian, December 2, 2010.
Chapter 18
Theme image, John Doerr, Kleiner, Perkins, Caufield & Byers
Chapter 19
Theme image, Vinod Khosla, Khosla Ventures
Chapter 20
1. John Jay College of Criminal Justice, “Basic Outlining,” www.lib.jjay.cuny.edu/research/outlining.html.
2. Rachel Emma Silverman, “Doodling for Dollars,” Wall Street Journal Online, April 24, 2012.
3. Andy Fixmer, “Encyclopaedia Britannica Ends 244-Year-Old Print Edition,” Bloomberg.com, March 14, 2012.
4. Walter S. Mossberg, “Encyclopaedia Britannica Now Fits into an App,” Wall Street Journal, September 29, 2011.
Chapter 21
1. Joe Dator, “Enough about me but nothing about you just yet,” New Yorker Cartoon, May 4, 2009.
2. Sherry Turkle, “The Flight from Conversation,” New York Times, April 21, 2012.
3. James W. Pennebaker, The Secret Life of Pronouns (Bloomsbury Press, 2011), p. 3.
4. Tara Parker-Pope, “Can Romance Be Reduced to Pronouns,” New York Times, The Well Column, October 27, 2011.
Chapter 22
Figure 22.1, courtesy of Social Sciences – Psychological and Cognitive Sciences – Biological Sciences – Neuroscience, Diana I. Tamir and Jason P. Mitchell, Disclosing information about the self is intrinsically rewarding, PNAS 2012 109 (21) 8038-8043; published ahead of print May 7, 2012, doi:10.1073/pnas.1202129109.
1. Diana Tamir and Jason Mitchell, “Disclosing Information about the Self Is Intrinsically Rewarding,” Proceedings of the National Academy of Sciences of the United States of America, May 7, 2012, www.pnas.org/search?fulltext=tamir+and+mitchell&submit=yes&go.x=14&go.y=13.
2. Robert Lee Hotz, “Science Reveals Why We Brag so Much,” Wall Street Journal, May 7, 2012.
3. Greg Behrendt, He’s Just Not That Into You (Simon Spotlight Entertainment, 2004).
4. Clayton M. Christensen, Scott Cook, and Taddy Hall, “Marketing Malpractice: The Cause and the Cure,” Harvard Business Review, December 1, 2005.
Chapter 23
1. “Barry Goldwater Quotes,” Brainy Quote.com, www.brainyquote.com/quotes/authors/b/barry_goldwater.html.
2. “Bruce Erik Kaplan,” Simon & Schuster, Authors, http://authors.simonandschuster.com/Bruce-Eric-Kaplan/1348342.
3. Bruce Erik Kaplan, First I want to give you an overview of what I will tell you over and over again during the entire presentation, New Yorker cartoon, April 9, 2012.
4. Geoff Dyer, “An Academic Author’s Unintentional Masterpiece,” New York Times, July 22, 2011.
Chapter 24
1. John Irving, “The ‘Cider House’ Writing Rules,” Wall Street Journal, May 4, 2012.
2. William Safire, “Gifts of Gab,” New York Times Magazine, “On Language,” December 12, 2004.
3. Jhumpa Lahiri, “My Life’s Sentences,” New York Times, Opinionator blogs, March 17, 2012.
Chapter 25
1. “Audience IPO Prices above Range for Thursday Debut,” Wall Street Journal, May 10, 2012.
2. Lynn Cowan, “WageWorks, Audience Rise in Debut,” Wall Street Journal, May 10, 2012.
3. “Diabetes Statistics,” American Diabetes Association, www.diabetes.org/diabetes-basics/diabetes-statistics/.
Chapter 26
1. Late Show with David Letterman, CBS.com, www.cbs.com/late_night/late_show/top_ten/.
2. Politico, www.politico.com/.
Chapter 27
Theme image, “Sherlock Holmes,” William Gillette, www.loc.gov/pictures/resource/var.1362/, public domain
1. William Gillette, The Illusion of the First Time in Acting (New York: Dramatic Museum of Columbia University, 1915), p. 43.
Chapter 28
1. Harvard Business School, “Academics,” www.hbs.edu/mba/academics/casemethod.html.
2. Annie Murphy Paul, “Your Brain on Fiction,” New York Times, March 17, 2012.
3. Barry Newman, “What Is an A-Hed?,” Wall Street Journal, November 3, 2010.
Chapter 29
Theme Image, Barack Obama, official presidential portrait, www.whitehouse.gov, public domain Theme Image, Ronald Reagan, courtesy of the Ronald Reagan Library, public domain
1. Barack Obama, The Audacity of Hope: Thoughts on Reclaiming the American Dream (Crown, 2006), p. 31.
2. Pham Sherise, “Obama Reading About Reagan,” ABC News, December 23, 2010.
3. Lou Cannon, President Reagan: The Role of a Lifetime (Public Affairs, 2000), p. 20.
4. “Remarks by the President at a Memorial Service for the Victims of the Shooting in Tucson, Arizona,” The White House, Office of the Press Secretary, January 12, 2011, www.whitehouse.gov/the-press-office/2011/01/12/remarks-president-barack-obama-memorial-service-victims-shooting-tucson.
5. Peggy Noonan, “Obama Rises to the Challenge,” Wall Street Journal, January 15, 2011.
Chapter 30
Theme image, Aristotle, http://starchild.gsfc.nasa.gov/Images/StarChild/universe_level2/aristotle.gif, public domain
1. Mortimer J. Adler, How to Speak How to Listen (Scribner, 1983), p. 29.
2. Philip Delves Broughton, The Art of the Sale: Learning from the Masters about the Business of Life (Penguin Press HC, 2012), p. 2.
3. L. Gordon Crovitz, “Have We Got a Review for You,” Wall Street Journal, April 27, 2012, p. A13.
Chapter 31
Theme image, Vinod Khosla, Khosla Ventures
1. AT-A-GLANCE, “About Us,” www.ataglance.com/ataglancestore/common/static.jsp?pageId=AboutUs
Chapter 32
1. The Co-Creativity Institute, “Staff and Resources,” www.cocreativity.com/staff.html.
2. Christopher M. Barlow, “Thinking More Effectively about Deliberate Innovation,” Howe School Alliance for Technology Management, Spring 2007, Volume 11, Issue 1.
3. Ron Gluckman, “Skyscraper, Moneymaker,” Wall Street Journal, April 12, 2011.
Chapter 34
1. Joe Morgenstern, “Towering ‘Tree,’ Out on a Limb,” Wall Street Journal, May 27, 2011.
Chapter 35
Theme image, President Barack Obama, www.whitehouse.gov, public domain
1. Abby Phillip, “After Leak, Obama Reconsiders,” Politico44, January 25, 2011.
Chapter 36
1. The Criterion Collection, Ikiru, www.criterion.com/films/353-ikiru.
Chapter 37
1. Matt Zoller Seitz, “How Hollywood Killed the Movie Stunt,” Salon, November 12, 2010.
Chapter 38
Theme image, reprinted by permission of Anti-PowerPoint Party
1. Edward Tufte, “PowerPoint Is Evil: Power Corrupts. PowerPoint Corrupts Absolutely,” Wired Magazine, September 2003.
2. Anti-PowerPoint Party, www.anti-powerpoint-party.com/.
3. Lucy Kellaway, “Anti-PowerPoint revolutionaries unite,” Financial Times, July 17, 2011.
4. Michael Baldwin, “PowerPoint can pack a punch—in the hands of a wizard,” FT Letters to Editors, Financial Times, July 22, 2011.
Chapter 39
1. Paul Shaw, Helvetica and the New York City Subway System (The MIT Press), February 11, 2011.
Chapter 40
1. The Quotations Page, Quotation #26229 from Classic Quotes, Henry David Thoreau, www.quotationspage.com/quote/26229.html.
Chapter 41
Theme image, Illuminated D, www.freepik.com/free-photo/illuminated-letter-d_371011.htm, public domain
Figure 41.1, Fixation Order, courtesy of Eye Track Shop
1. EyeTrackShop, “About Us,” http://eyetrackshop.com/about-us.
2. Liz Gannes, “Eye Tracking Study Shows Users Perceive Google+ and Facebook Virtually Identically,” Wall Street Journal, All Things D, August 11, 2011.
Chapter 42
1. “The Power of Visual Communication,” Hewlett-Packard, July 2004, www.hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf.
2. Christopher F. Chabris and Stephen M. Kosslyn, “Representational Correspondence as a Basic Principle of Diagram Design,” Harvard University.
3. “Hans Rosling: Global Health Expert; Data Visionary,” Speakers, TED Conference, www.ted.com/speakers/hans_rosling.html.
4. “Hans Rosling’s 200 Countries, 200 Years, 4 Minutes—The Joy of Stats—BBC Four,” YouTube, www.youtube.com/watch?v=jbkSRLYSojo
5. Natasha Singer, “When the Data Struts Its Stuff,” New York Times, April 2, 2011.
6. Gapminder, www.gapminder.org/.
7. Gapminder, “Gapminder Desktop,” www.gapminder.org/desktop/.
Chapter 43
1. visual.ly, FAQs, http://visual.ly/about/faq
Chapter 44
1. Deborah Landau, “The Best Readers Are Merciless Friends,” Wall Street Journal, March 30, 2012.
Chapter 46
1. The 2011 Classic, TechAmerica, www.techamerica.org/classic.
Chapter 47
1. Stephen Sondheim, Finishing the Hat: Collected Lyrics (1954-1981) with Attendant Comments, Principles, Heresies, Grudges, Whines and Anecdotes (Knopf 2010), p. 7.
2. Paul Simon, “Isn’t It Rich,” New York Times, Sunday Book Review, October 27, 2010.
3. Nat Hentoff, “Protector of the Soulful Melody,” Wall Street Journal, December 7, 2010.
Chapter 48
1. Dana Goodyear, “Hollywood Shadows,” The New Yorker, March 21, 2011.
2. Stress Management Health Center, “Guided Imagery – Topic Overview,” WebMD, www.webmd.com/balance/stress-management/tc/guided-imagery-topic-overview.
3. Elizabeth Quinn, “Visualization Techniques and Sports Performance,” About. com, Sports Medicine, http://sportsmedicine.about.com/cs/sport_psych/a/aa091700a.htm.
4. Dana Goodyear, op. cit.
5. Dana Goodyear, op. cit.
6. W. Timothy Gallwey, The Inner Game of Tennis (Random House, 1974), p. 104.
7. Joel Stein, “The Shadow Knows,” Time Magazine, June 4, 2012.
Chapter 50
Theme image, Taylor Mali, courtesy of Taylor Mali, who is a four-time National Poetry Slam champion. He is also the author of two collections of poetry and a book of essays, What Teachers Make: In Praise of the Greatest Job in the World.
1. The Holy Bible, King James Version, 1 Corinthians 13:11.
2. “Up-talking,” Urban Dictionary, www.urbandictionary.com/define.php?term=Up-talking.
3. Taylor Mali, “Totally like whatever, you know?,” Taylor Mali Poems Online, http://taylormali.com/poems-online/totally-like-whatever-you-know/.
4. Ronnie Bruce, “Typography,” Vimeo.com, http://vimeo.com/3829682?ab.
Chapter 51
1. Matt Ridley, “Hands and Faces Spoke Long Before Our Tongues,” Wall Street Journal, February 26, 2011.
Chapter 52
Figure 52.1, Ronald Reagan, GE Theatre, reproduced by permission of miSci
1. Ronald Reagan: The Great Communicator, Mpi Home Video, Release date June 15, 2004
2. Ronald Reagan, “A Time for Choosing,” YouTube.com, www.youtube.com/watch?v=qXBswFfh6AY.
3. Irving Berlin, “Doin’ What Comes Natur’lly,” ST Lyrics, www.stlyrics.com/lyrics/anniegetyourgun/doinwhatcomesnaturlly.htm.
Chapter 54
1. Tony Perrottet, “Why Writers Belong Behind Bars,” New York Times, Sunday Book Review, July 22, 2011.
2. Rolf Dobelli, “Avoid News,” Dobelli.com, 2010, http://dobelli.com/wp-content/uploads/2010/08/Avoid_News_Part1_TEXT.pdf.
3. Freedom App, http://macfreedom.com/.
Chapter 55
1. Bruce Iliff, “Scuba Diving Anxiety and Panic,” Water Sports @ Suite 101, February 2, 2008, http://suite101.com/article/scuba-diving-anxiety-and-panic-a43475.
Chapter 56
Theme image, Frank Sinatra recording session, courtesy of M. Garrett/Archive Photos/Getty Images
1. Microsoft Lync, Microsoft.com, http://lync.microsoft.com/en-us/Pages/unified-communications.aspx.
Chapter 57
Theme image, Nixon-Kennedy 1960 televised debate, public domain Figure 57.1, The Rise and Fall of Rick Perry, reproduced by permission of Real Clear Politics, www.realclearpolitics.com
1. 2012 Election Central, 2012 Primary Debate Schedule, http://www.2012presidentialelectionnews.com/2012-debate-schedule/2011-2012-primary-debate-schedule/.
2. Transcript: Fox News-Google GOP Debate, Fox News.com, September 22, 2011.
3. Real Clear Politics, 2012 Republication Presidential Nomination, http://www.realclearpolitics.com/epolls/2012/president/us/republican_presidential_nomination-1452.html
4. CNBC, “Your Money Your Vote” Republican Presidential Debate, New York Times, November 10, 2011.
5. Jon Meacham, “A Sense of Who They Are,” New York Times, October 28, 2011.
Chapter 58
1. David Wiegand, “‘Tonight – Four Decades of Tonight Show’: Review,” San Francisco Chronicle, December 22, 2010.
2. Dorothy Rabinowitz, “Johnny, We Hardly Knew You,” Wall Street Journal, May 10, 2012.
3. IMDb, “Biography for Johnny Carson,” www.imdb.com/name/nm0001992/bio.
Chapter 59
1. Adam Lashinsky, Inside Apple: How America’s Most Admired—and Secretive—Company Really Works (Business Plus, 2012), p. 130.
2. Official Gmail Blog, “New in Labs: Undo Send,” http://gmailblog.blogspot.hk/2009/03/new-in-labs-undo-send.html#!/2009/03/new-in-labs-undo-send.html.
3. Frank Partnoy, Wait: The Art and Science of Delay (PublicAffairs, 2012).
Chapter 60
1. Verne G. Kopytoff, “Yahoo Chief Executive Faces Unhappy Shareholders,” New York Times, “Bits,” June 23, 2011.
2. Yahoo! 2011 Annual Shareholders Meeting, June 23, 2011, www.shareholder.com/visitors/event/build2/mediapresentation.cfm?companyid=YHOO&mediaid=48223&mediauserid=5359581&TID=1304991612:c49e3db7614b66ae3bbccccd45b4d8a0&popupcheck=0&shexp=201106280115&shkey=56b7dac451e961508a48182c9007d993&player=1.
3. Wall Street Journal, “Heard on the Street: Overheard,” June 24, 2011.
4. Verne G. Kopytoff, “Yahoo Chief Executive Faces Unhappy Shareholders,” New York Times, “Bits,” June 23, 2011.
5. Don Reisinger, “Yahoo Annual Meeting Marked By What Wasn’t Said,” CNET. com, June 23, 2011.
6. Ibid.
7. David Streitfield, “Blunt E-mail Raises Issues Over Firing at Yahoo,” New York Times, September 7, 2011.
Chapter 61
1. Scott Adams, Dilbert, September 25, 2010, www.dilbert.com/strips/comic/2010-09-25/.
Chapter 63
1. Adam Bryant, “Sit Down, Please, and Tell Me How Smart You Are,” New York Times, September 18, 2010.
2. Adam Bryant, “Does Your Team Have the Four Essential Types,” New York Times, October 2, 2010.
Chapter 64
1. Tim Weiner, “Robert S. McNamara, Architect of a Futile War, Dies at 93,” New York Times, July 6, 2009.
2. Errol Morris, The Fog of War: Transcript, Errol Morris.com, http://errolmorris.com/film/fow_transcript.html.
3. CNN Transcripts, Western Republican Presidential Debate, October 18, 2011.
4. Lynn Sweet, “CNN Arizona Feb. 22, 2012 Debate Transcript,” Chicago Sun Times, February 23, 2012.
Chapter 65
1. “Parolee Arrested Trying to Break Back into Sacramento Prison,” Los Angeles Times, August 12, 2011.
Chapter 66
1. Dennis Lim, “A Generation Finds Its Mumble,” New York Times, August 19, 2007.
2. George Bernard Shaw, Candida, (Penguin, 1950).
3. Alan Jay Lerner, My Fair Lady, book and lyrics (Coward-McCann, 1956), music by Frederick Loewe.
Chapter 73
1. Peter Funt, “The Lost Art of the Live Interview,” The Wall Street Journal, April 9, 2012, page A13,.
2. Aspen Ideas Festival, “Charlie Rose: The Interview,” http://www.aspenideas.org/session/charlie-rose-interview.
Chapter 74
Figure 74.1, courtesy of NetRoadshow, www.netroadshow.com
Chapter 75
Theme image, Cicero, http://upload.wikimedia.org/wikipedia/commons/1/18/Marcus_Tullius_Cicero.jpg, public domain
1. Moses Hadas ed., The Basic Works of Cicero, (Random House, 1951), p. 178.