About the Author

Photo: Mike Albans

Drew Neisser is founder and CEO of Renegade, the NYC-based agency that helps CMOs transform marketing from mere messaging to programs of genuine value. Dubbing this approach “marketing as service,” Drew and the Renegade team are on a quest to eliminate ad pollution. The author is also a recognized authority on guerrilla marketing having won numerous awards for creativity and campaign effectiveness.

Through a long-time partnership with The CMO Club, Drew has met and interviewed well over 100 CMOs in the last five years. Ranked among Brand Quarterly’s “50 Marketing Thought Leaders Over 50,” he is an “expert blogger” for Forbes, FastCompany, CMO.com, and MediaPost, and pens the highly praised CMO of the Week column for Social Media Today. Drew is a trusted advisor to many CMOs and authors TheCut, a popular monthly newsletter. He regularly consults on digital and social media trends via the GLG network and currently sits on the boards of the Urban Green Council and Duke NY.

Diapered at Wells Rich Greene, trained at JWT, and retrained at Chiat/Day, Drew founded Renegade in 1996. He earned a BA in history from Duke University and lives in Manhattan with his wife Linda, their wondrous offspring Emma and Carl, and the agency’s mascot, a French bulldog named Pinky. Somewhere along the way, Drew became obsessed with Benjamin Franklin. A native Californian, he dreams of becoming a surfer but is a long way from hanging ten.