Chapter 2. Customize Your Approach

Let's say you want a great car wash, one that gets up close and personal with your car's curves and addresses its individual problem areas. You wouldn't trust a gas station car wash—you'd do it yourself! Likewise, the SEO plan in this book presents a method that can be applied to a wide range of SEO efforts, but you have to customize it for your particular business and website. This chapter gives you a great head start.