About the Authors

Jennifer Grappone and Gradiva Couzin are the founding partners at Gravity Search Marketing, an SEO consulting firm based in Los Angeles and San Francisco. Their customized, high-touch consulting style and holistic approach to SEO have resulted in targeted traffic and happy clients in a wide range of industries, including media, entertainment, software, retail, and nonprofit. Jennifer and Gradiva have been working together in various settings since 1998.

Jennifer Grappone tarted out as a writer/producer/director of industrial and corporate videos, then followed the dot-com boom and became a project manager for large-scale web development projects before working exclusively in SEO in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building. Jennifer lives with her husband and two children in Northeast Los Angeles.

Gradiva Couzin as been working in search marketing since its early days in 1998. Her SEO strategy creates win-win solutions by improving the match between searchers and websites. With a history as a civil engineer and experience in website and database development, Gradiva enjoys the technical side of SEO and loves to facilitate communication between techie and non-techie types. Gradiva lives and works in San Francisco's Bernal Heights with her husband and two small children.