The task throughout Part I of this book was collecting data—the right data. Remember that reports are never better than the data you collect. Having said that, you need an exceedingly good understanding of how to work with your data, as random report surfing is unlikely to create a situation where you can truly compete on analytics. In Part II, you will learn reporting tools and features that will help you gain an understanding of how you can work with your collected data through the reporting interface.